Chessada (Jay) Chinmateepitak Email & Phone Number

• Planning and own launching New Stores and Renovate Stores program related to company strategies.• Ensure all New Stores and Renovate Stores finish on time• Contribute to create, design and develop a standard of Interior & Decoration, Fixtures by working with Store Design and Planogram team• Manage a detailed project schedule and work plan, Implementing Interior & Decoration, Fixtures, Environment Graphics & Signage. With a structure to maintain consistent Branding and Visual environment standards in stores.• Spearhead to managed budgets to ensure effective use of finance including Vendors selection and Evaluation, Bidding process in areas of Interior, Fixtures, Graphics & Signage.• To be on-site construction to Investigate and Quality Control in every process to make sure that all objects finish with a good quality match to design and expectation• Supervise and manage contractors and suppliers to ensure timely completion, highest safety standards, and within budget• Seeking specialist supplier with reasonable prices and good quality for any Interior & Decoration, Fixtures, Environment Graphics & Signage.

• Bringing over 18 years of Branding & Graphics Design to develop Branding and corporate identities for Residential development, Hotel development (Confidential projects)• Work with well-known retail brand to develop pilots and special project for Display and Visual Merchandise e.g. Jim Thompson

Bangkok Metropolitan Area, Thailand

• Apart of development team to understand and develop Branding & Corporate identify for new Robinson Department Stores, Lifestyle Center and House Brands.• Contribute to create, design and develop Store theme, Visual environment base on Branding standard guideline for new Robinson Department Stores, Lifestyle Center and House brands relevant to market• Implementing Interior, Fixtures, Environment Graphics & Signage and also Visual Merchandise for new Robinson Department Stores, Lifestyle Center and House brands. With a structure to maintain consistent Branding and Visual environment standards in stores.• To be consult for other department function regarding to Branding and Visual environment e.g. Collateral for each brands, In store media & POP etc.• To be on site construction to Investigate and Quality Control in every process to make sure that all objects finish with good quality match to design and expectation• Ensure an up-to-date for all store, creating vitality throughout the store which exceeds our visitors expectations by using created Branding and Visual environment standard guideline• Responsible for creating a good overview and visual impact for every Robinson Department Stores, Lifestyle Center• Effectively Liaise with International Brand principals wherever necessary and deliver their Branding and standard as well as display.• To managed budgets to ensure effective use of finance in areas of Interior, Fixtures, Graphics & Signage and recommended display area for new Robinson Department Stores, Lifestyle Center, House Brands and International Business Division.• Seeking specialist supplier with reasonable prices and good quality for any Graphics, Signage and recommended display items.• Develop a strong talented Business Development and Special Project Team and contribute to setting up of policies and standards for the team to follow.• Define the individual development plans for team members in both business goals and personal goals

Vietnam

• Apart of Central Retails Corporations expansion team to build Robins Department Store and Supersports in Vietnam• Spearhead to develop Branding & Corporate identify, Visual environment and Store theme for new Robins Department Stores, House Brands relevant to Vietnam market.• To understand and identify visual merchandise opportunities for our Department Stores and Fashion Division, and Supersports in the Vietnam market.• To be consult for Marketing department regarding to Branding and collateral both offline and online • To plan & implement visual merchandise programs and activities that builds equity and customer loyalty with the target consumer groups for our businesses and that help achieve Sales & EBIT targets• Establish and maintain effective relationships with partners (brands) to the benefit of the company.• Develop a strong talented Visual Merchandise Team and contribute to setting up of policies and standards for the team to follow.• To identify and realize visual merchandise opportunities for our Department Stores and Fashion Division in the Vietnam market and provide Strategic Direction for Super Sports, Fashion Division and Department Store.• Responsible for the work out on display point and floor layout.• Create merchandising of the promotion event, window design and internal display etc.• To managed budgets to ensure effective use of finance in areas of fixtures and signage.• Provide training to store personnel on visual merchandising techniques and standards.• Prepare, implemented all (Marketing Promotion Campaigns) Point of Sale materials and any branding collateral.• Excellent working relationship with CRC Thailand (RBS and Supersports) to ensure the sharing of best practices.• Effectively Liaise with Brand principals wherever necessary and deliver their standard display.

Bangkok

• A part of Establishment team as Communications Team Leader to build up IKEA Bangna store from scratch, working with multi-national professional freelancers and cross functional as well.• Spearhead to ensure that all in store collateral and communication of all store are correct as IKEA standard Branding & identity that was trained from Headquarter in Holland and Sweden to make sure all standards relevant to market• A part of Department Head to contribute SOPs for IKEA Thailand• To be consult for Marketing department regarding to Branding for external collateral and communication• Ensure an up-to-date store, creating vitality throughout the store which exceeds our visitors expectations • Responsible for optimizing the store layout and for creating a good overview and visual impact • Ensuring that the range presentation is relevant to the many people’s life at home in my local market, and reflects demographics, living conditions and our visitors’ needs and wants• Recruit team members using IKEA competency & values based interview e.g. interior design, graphic design, visual merchandising and store planning positions• Define the individual development plans for team members in both business goals and personal goals• Create a business plan and a commercial calendar including a yearly budget for the department

Bangkok Metropolitan Area, Thailand

• Pioneer and Spearhead to develop Branding & Corporate identify for all brands of Six Senses Resorts & Spas Group: Soneva, Six Senses Hideaways, Evason and Six Senses Spas• Work closely with Chief Marketing Officer and Graphics Director to create media’s theme of each brand within Six Senses Resorts & Spas group in term of all Collateral material, Website, Movie presentation etc.• Created artwork and proof check quality control for all collateral material such as Brochure, Factsheet, Advertising, and Corporate Identity • Support advertising artwork or other medias which requested by headquarter office or representative sales and marketing office in Asia, Europe and USA • Manage Photo Gallery and website for all Resorts & Spas Resorts in Six Sense Group

Bachelor Of Comunication Arts, Communication Arts

Activities and Societies: Head of Student Council 1996 - 1997Head of Student Council

Education record

Apart of Student Council