IYKYK

Responsible for all customer facing visual elements of the company including store design, tesla.com, art direction, partnerships, merchandise, and brand globally. Collaborated on in car UI and the Tesla App. Worked closely with engineering teams on various projects both public and unannounced.

Part of a small team overseeing Apple Watch. Interacted closely with the ID, HI, Product Design, Marcom, Operations, Retail and Channel teams. Also involved in various future projects.

A global role reporting into the SVP of Creative Media, responsible for User Experience and Digital Design for all channels. Highly involved in digital retail initiatives. Responsible for driving new digital strategies within the business.Managing User Experience, UI, Digital Design and Media. Working closely with other departments; IT, Marketing, Digital Commerce, Internal Communications, and Supply Chain.

Controlled all aspects of business. Designed and implemented company business strategy. Targeted specialist markets. Successfully secured new business and maintained high ratio of effective results.Founded/Organized: Adobe User Group, Flash Camp, Flug/flux London User Group. Clients Included: Art/Architecture: Antony Gormley; David Chipperfield Architects; MCH Arnaud Montiguy, Paris; Altoon Porter, Los Angeles; John Portman, Atlanta. Cross Over Projects: Tank Magazine; The Wellcome Trust; Penguin Books. Advertising: Saatchi Design; Peroni; Coke; RDA Organic; Easyjet; Sainsbury’s. Charities and Ethical Trading: Shift.ms; See.

Launched first event of its kind in UK. Organized, promoted and established sponsorship in collaboration with team of London digital creatives. Ran 47 events over 7 days including lectures, exhibitions, networking functions.