SocialLive, an innovative venture that helps businesses sell on any live-streaming platform. Incubated in SMU Business Innovations Generator (BIG) Programme & Alibaba Cloud: SUSS Entrepreneurship Programme. - Spearheaded multiple aspects of the business's growth, including strategic direction, seamless merchant and talent onboarding, and the orchestration of thematic Live-stream campaigns.- Pioneered the successful launch of the inaugural National Day Food Fest Liveshow Week 2021, achieving remarkable results. Garnered an impressive reach of 201k and a viewership of 68.7k across 11 compelling Facebook Live sessions featuring the participation of 14 esteemed F&B merchants. Recognized for this achievement through coverage in publications such as The Straits Times and TimeOut Singapore.

As an intern in DBS's Young Adult Segment, I helped strategize and organize events to promote the bank's products to millennials in Singapore. Specifically, I executed tertiary outreach programs like 'DBS Friyay Deals', which provided university students with exclusive discounts when paying with their DBS/POSB cards. I have also worked closely with DBS's marketing team for the launch of their 'Live Fresh Card' and 'Multiplier Program'.