Chester Lester, Mba Email & Phone Number

Charlotte, North Carolina, US

• Responsible for analyzing trends, developing strategies, and managing relationships to maximize consumer appeal for interior doors, patio doors and windows product categories.
• Coordinated product analysis with sales, product line managers and demand planners that improve forecast accuracy above 98% for windows and patio door categories.
• Presented insightful category reviews to senior leadership that informed strategic decision-making and strengthened category position in the market.
• Develop quarterly promotional analysis to identify the effectiveness and profitability of each promotion.

Harrison, Ohio, US

• Developed sales strategies with cross-functional team to drive annual operating plan (AOP) of $100M for the Home Depot Business.
• Developed, cultivate, and built strategic relationships with The Home Depot merchant team to explore business opportunities for the retailer and Scott Fetzer Consumer Brands.
• Created strategic scorecards that provide key insights that capture incremental sales opportunities, identify supply chain issues, and customer purchase patterns.
• Managed The Home Depot supplier hub POS database system.
• Led and presented the analytical and strategic development for product line review.

Purchase, New York, US

• Developed consumer and retailer insights to drive the annual operating plan (AOP) and Joint business planning (JBP) processes for the convenience channel and strategic accounts.
• Proactively provided thought leadership for the customer and sales team to enable a deeper understanding of market conditions, consumer, and shopper insights to maximize sales goals.
• Developed innovative solutions and best practices by utilizing POS data, panel data, and syndicated data analysis to create solutions to the problem to solve for the customer and Pepsi.
• Oversaw multiple projects from weekly/monthly scorecards, category reviews for top-to-top presentations and developed sku analyses to increase the distribution of new items.

Purchase, New York, US

• Led the yearly customer development agreement negotiations to create win/win selling and brand strategies for both Pepsi and customers to meet critical sale metrics to drive the AOP plans.
• Managed trade fund budget of $10MM and maintained compliance with all Sarbanes Oxley policies.
• Spearheaded the JBP process designed to grow volume, profit, and market share 0.5% - 1.5% per year
• Led the southeast region in sales forecast accuracy with a 98% inventory accuracy rate.
• Developed customer marketing programs to drive incremental sales opportunities.
• Collaborated with the field sales team to build in-store execution plans to maximize sales and eliminate potential risks of out-of-stock.

Winston-Salem, NC, US

• Oversaw a $21MM Category Captainship at Target for hosiery and women's sock categories.
• Worked with Hanes Customer Management team for Target to drive category strategies as well as identify key opportunities within the hosiery and women's sock categories.
• Developed category reviews for Target, which focuses on space productivity, consumer insights, category trends, Plano gram performance, competitive assessment, and brand planning initiatives.

Winston-Salem, NC, US

• Supervised and developed the creation of successful, customer-focused trade marketing programs.
• Effectively managed an annual trade budget of $27MM and increased ROI by 5%.
• Developed integrated marketing plans, product assortment, pricing, promotion, and merchandising recommendations to drive sales.
• Collaborated with marketing department, supply chain, finance, and sales teams to ensure the achievement of sales and budget objectives.

Mba

Bachelor Of Business Administration (Bba), Marketing