Chester Lester, Mba Email & Phone Number

Charlotte, North Carolina, Us

Responsible for analyzing trends, developing strategies, and managing relationships to maximize consumer appeal for interior doors, patio doors and windows product categories. • Coordinated product analysis with sales, product line managers and demand planners that improve forecast accuracy above 98% for windows and patio door categories.• Presented insightful category reviews to senior leadership that informed strategic decision-making and strengthened category position in the market. • Develop quarterly promotional analysis to identify the effectiveness and profitability of each promotion.

Harrison, Ohio, Us

Developed sales strategies with cross-functional team to drive annual operating plan (AOP) of $100M for the Home Depot Business.• Developed, cultivate, and built strategic relationships with The Home Depot merchant team to explore business opportunities for the retailer and Scott Fetzer Consumer Brands.• Created strategic scorecards that provide key insights that capture incremental sales opportunities, identify supply chain issues, and customer purchase patterns.• Managed The Home Depot supplier hub POS database system.• Led and presented the analytical and strategic development for product line review.

Purchase, New York, Us

Developed consumer and retailer insights to drive the annual operating plan (AOP) and Joint business planning (JBP) processes for the convenience channel and strategic accounts.• Proactively provided thought leadership for the customer and sales team to enable a deeper understanding of market conditions, consumer, and shopper insights to maximize sales goals.• Developed innovative solutions and best practices by utilizing POS data, panel data, and syndicated data analysis to create solutions to the problem to solve for the customer and Pepsi. • Oversaw multiple projects from weekly/monthly scorecards, category reviews for top-to-top presentations and developed sku analyses to increase the distribution of new items.

Purchase, New York, Us

• Led the yearly customer development agreement negotiations to create win/win selling and brand strategies for both Pepsi and customers to meet critical sale metrics to drive the AOP plans.• Managed trade fund budget of $10MM and maintained compliance with all Sarbanes Oxley policies.• Spearheaded the JBP process designed to grow volume, profit, and market share 0.5% - 1.5% per year• Led the southeast region in sales forecast accuracy with a 98% inventory accuracy rate.• Developed customer marketing programs to drive incremental sales opportunities.• Collaborated with the field sales team to build in-store execution plans to maximize sales and eliminate potential risks of out-of-stock.

Winston-Salem, Nc, Us

Oversaw a $21MM Category Captainship at Target for hosiery and women's sock categories. • Worked with Hanes Customer Management team for Target to drive category strategies as well as identify key opportunities within the hosiery and women's sock categories.• Developed category reviews for Target, which focuses on space productivity, consumer insights, category trends, Plano gram performance, competitive assessment, and brand planning initiatives.

Winston-Salem, Nc, Us

Supervised and developed the creation of successful, customer-focused trade marketing programs.• Effectively managed an annual trade budget of $27MM and increased ROI by 5%. • Developed integrated marketing plans, product assortment, pricing, promotion, and merchandising recommendations to drive sales.• Collaborated with marketing department, supply chain, finance, and sales teams to ensure the achievement of sales and budget objectives.

Mba

Bachelor Of Business Administration (Bba), Marketing