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Every CRO or VP of sales needs a chief of staff or head of sales enablement, someone who can put into execution the vision of the sales leader. My personal mission is to help sales reps achieve their fullest potential, with best-in-class onboarding, training, coaching, and mentoring. I am a full-service sales enablement professional, having built entire programs from the ground up multiple times, with great success.Domain experience: AI/ML, Infosec, Application Security, Business Intelligence, Analytics, Learning and Development (LND), FinanceSales methodologies: Sandler, MEDDIC, MEDDPICC, Force Management (Command of the Message), Solution Selling, Value Selling, Challenger Sales
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OwnerRevvrallyBoston, Ma, Us -
Vp, Sales Enablement, Sales DevelopmentGtreasury 2023 - 2024Buffalo Grove, Illinois, Us● Organized and executed all aspects of annual sales kickoff, including theme, agenda, speakers, workshops, team-building activities● Completely revamped an outdated SharePoint site, making a fresh design that made content easy to find ● Rolled out MEDDPICC qualification framework and Value Messaging● Led a team of 10 SDRs after the previous manager left● Implemented clear process that streamlined their efficiency and improved SQL output by 15%● Wrote a Chrome extension that automatically generates sales outreach emails using OpenAI -
Vp Of Midmarket Sales And Sales DevelopmentAllego 2020 - 2022Waltham, Massachusetts, Us● Led the Mid-Market (Commercial) sales team to 140% of quota, and Presidents Club for 2/3 of the team members● Created numerous slides and storyboards for product marketing, greatly improving impact of sales deck.● Funneled competitive intel from sales team to product team, helping them differentiate the platform.● Partnered with sales ops to optimize CRM workflows, enabling data-driven decision-making. -
Head Of Global Sales EnablementSynopsys Inc 2017 - 2020Sunnyvale, California, Us(Synopsys acquired Black Duck Software)● In under 6 months, became an expert on portfolio of 5 software products and a dozen professional services offerings, to personally lead technical and sales training on all Application Security solutions● Drove the planning and execution of the 2018 and 2019 Sales Kickoff, focusing on authenticity and engagement. Improved NPS score from -1 to 52● Worked with product managers to capture their knowledge and build it into Lessonly, a learning management system● Drove sales enablement around the launch of Polaris, the most significant recent product launch for Synopsys. Developed sales-ready messaging by collaborating with Product Marketing -
Sr. Dir, Global Sales EnablementBlack Duck Software 2015 - 2017Burlington, Ma, Us(Acquired by Synopsys)● Drove Black Duck's growth resulting in a $547M acquisition by Synopsys● Trained all sales reps on key SDLC, infosec, and legal concepts relevant to open source● Headed up a special task force to gather competitive intel and develop counter-collateral and customer-facing messaging● Collaborated with product managers to improve existing product workflow, increase data accuracy, and prioritize open-source language detection● Initiated and led the company-wide adoption of Atlassian Confluence, an internal knowledgebase used by the entire company to facilitate sharing of tribal knowledge● Practice what I preach: lead a prospecting team of 5 and personally closed 3 deals worth over $100K total in annual bookings -
Director, Product Sales EnablementQlik 2013 - 2014King Of Prussia, Pa, UsI personally recruited and lead a global team of 5 that bridged R&D, Sales, and Marketing, creating alignment that ensures customers get a consistent message. This translates to revenue growth and customer satisfaction.● Collaborated with product managers to prioritize BI (business intelligence) visualizations● Trained sales team to be able to personally demo and articulate product value● Launched a comprehensive sales onboarding and assessment program● Served as product evangelist at numerous global conferences● Launched the most important product in the company's 20-year history by delivering on-site training at 4 global locations -
Director, Platform Product MarketingQlik 2012 - 2013King Of Prussia, Pa, Us● Transformed platform messaging from a tool to an ecosystem● Worked with technology partners including Google and Teradata to expand the universe of data sources● Become the go-to person on Big Data messaging and positioning -
Principal Product Marketing ManagerRsa The Security Division Of Emc 2009 - 2012Burlington, Massachusetts, UsWithout any prior experience in security, became the go-to expert in security information event management (SIEM), data loss prevention (DLP), governance risk and compliance (GRC).● Overhauled portfolio positioning and messaging, resulting in strong increase in cross-sell revenue● Defined product integrations and solutions with business value to customers● Empowered the partner network via solid in-person and online training -
Senior Product Manager & Ux DesignerWsi 2005 - 2007Etobicoke, Ontario, Ca● Developed market strategy for a new product suite, resulting in formation of a new 25-person project team having the highest priority and visibility within the company● Collaborated with team of senior managers on business development to create product roadmap● Initiated customer relationships via on-site visits, resulting in the formation of a customer advisory board● Overhauled the company's User Experience Design process through vigorous and persistent promotion of modern design practices, resulting in improved cross-functional efficiency and communication● Selected to be one of four people in the first product design team at this company, based on creativity, design intuition, leadership, and interpersonal skills
Chester Liu Skills
Chester Liu Education Details
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Mit Sloan School Of ManagementBusiness -
University Of Massachusetts AmherstPolymer Science And Engineering -
Massachusetts Institute Of TechnologyMaterials Science -
University Of Massachusetts Amherst -
University Of Massachusetts Amherst
Frequently Asked Questions about Chester Liu
What company does Chester Liu work for?
Chester Liu works for Revvrally
What is Chester Liu's role at the current company?
Chester Liu's current role is Owner.
What is Chester Liu's email address?
Chester Liu's email address is ch****@****ail.com
What is Chester Liu's direct phone number?
Chester Liu's direct phone number is +178142*****
What schools did Chester Liu attend?
Chester Liu attended Mit Sloan School Of Management, University Of Massachusetts Amherst, Massachusetts Institute Of Technology, University Of Massachusetts Amherst, University Of Massachusetts Amherst.
What are some of Chester Liu's interests?
Chester Liu has interest in Social Services, Economic Empowerment, Education, Poverty Alleviation, Science And Technology.
What skills is Chester Liu known for?
Chester Liu has skills like Product Management, Product Marketing, Strategy, Enterprise Software, Analytics, Sales Enablement, Competitive Analysis, Go To Market Strategy, Saas, Marketing Strategy, Management, Leadership.
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