I'm a business and brand leader that works with senior leaders at companies to create and act on strategies that drive transformative outcomes. Work typically includes: Brand strategy that sits at the center of the organization, Experience strategy that defines how brands show up in digital and IRL for people, and Creative strategy that directs effective and breakthrough communications.Recent clients include: Netflix, Adidas, Google Cloud, Blackstone, Obama Foundation, Twitch, Meta (Instagram, Threads, Supernatural VR), Coinbase, Bark, and a range of startups at different stages of growth. Previously, as CMO for The Rock, I drove a new model to build brands in the digital age: cultural influence at the center, driven by authentic purpose, audience obsession, fast and nimble execution, and creative that becomes part of popular culture. Launched multiple digital DTC #1 selling Under Armour products, created content that accumulated over 100+ Million organic views, launched blockbuster movies, and built two new brands from scratch.As part of the leadership of Droga5 (AdAge Agency of The Decade), I led a team of 50 driving brand strategy and digital across clients. Google, Activision/Blizzard, MailChimp, Under Armour, Puma, Coca-Cola, and Heineken were highlights of where we used brand purpose, culture, and breakthrough use of media to drive outsized growth.I’ve held innovation leadership roles at Anomaly and Barbarian Group, where I worked with brands like GE, Nike & Converse, and Virgin America to define new digital strategies.I started my career in Canada, running national marketing for outdoor gear brand Sierra Designs, responsible for athlete sponsorships, event activation, retail experience, product line management and pricing, and advertising.