Chethan An

Chethan An Email and Phone Number

Vice President - Retail Sales South @ Sleepwell
Bengaluru, KA, IN
Chethan An's Location
Bengaluru, Karnataka, India, India
Chethan An's Contact Details

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About Chethan An

I am a seasoned professional having an extensive experience across all aspects of strategizing & driving large scale business plans and accomplishing sales targets with responsibility of business growth, revenue maximization and distribution & retail operational excellence. I am offering over 17 years of excellence in sales planning, market penetration, product reach expansion, dealership & client engagements and business relationship management.Over the years, I have been constantly enhancing the performance metrics of the organizational business as well as operations. My key role is to improve the overall competence of sales, and market value of assigned product portfolio. In addition, I build and sustain long-term relationships with distributors, clients and retailers for business expansion.Furthermore, I am driving regional sales targets for the specific accounts within assigned channel outline. My basic goal is to regard all the needs on projects to make optimum use of time and budget, in order to attain operational efficiency and customer satisfaction. Being a qualified MBA in Marketing and Finance, I spearhead an array of activities spanning Business Development, Customer Building and business expansion.Career Highlights:✰Introduced DTR(Direct to Retail) a low cost distribution model for servicing the market✰Introduced FIFO concept in sellout, saving cost to the company✰Improved distribution efficiency by leading a team to achieve distribution targets✰Expanded Exclusive channel presence in the market and maximized Retail Experience to customers✰Contributed to the installation of DTS (Dealer tinting system) & gain year on year market share.I have the ability to take initiative and think outside the box, and take actions that lead to transformative outcomes showcasing excellent communication, interpersonal and analytical skills. To know more about me, connect with me on LinkedIn or drop me a line at: an.chethan@gmail.com

Chethan An's Current Company Details
Sleepwell

Sleepwell

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Vice President - Retail Sales South
Bengaluru, KA, IN
Chethan An Work Experience Details
  • Sleepwell
    Vice President - Retail Sales South
    Sleepwell
    Bengaluru, Ka, In
  • Sleepwell
    Vice President - Retail Sales
    Sleepwell May 2023 - Present
    Bengaluru, Karnataka, India
  • Greenlam Industries Ltd
    General Manager
    Greenlam Industries Ltd Apr 2020 - Apr 2023
    Bengaluru, Karnataka
    As Regional Manager Responsible for developing, Implementing & Evaluating sales strategies for Entire Trade, OEM & Project/Specifier segment to generate businessAnalyze Business trends and give strategic directions to team consisting of Branch Manager, Segment Heads of Trade, OEM, Projects and SpecificationHandling a diversified team of Trade, Projects, Specifiers & OEMs along with Marketing and Commercial team.To Develop & Implement new systems and processes to enhance service to end customers and channel partnersStrategizing and leading key platforms to ensure future growth which include areas like digitalization and industry first initiatives
  • Panasonic India Pvt Ltd.
    Regional Manager - South
    Panasonic India Pvt Ltd. Nov 2017 - Mar 2020
    Bangalore
    In my role as Regional Manager South for Life style business of Panasonic, I shouldered the accountability for chalking out business plans with a purpose to determine competitive market status and offer cherished business development initiatives. I was handling overall sales in South India, expanding distribution and engaging all the partners in the eco system while leading a team.Additionally, I played a vital role in undertaking competitive research, developing business plans and ensure product management excellence to target new sectors and customer acquisition. I also was drive cost-saving efforts to streamline operations, transition processes and accelerate profits thereby deliver sustained growth in dynamic environments.My efforts diligently aimed at enhancing the company’s brand visibility, maintaining partnerships with key multi brand retailers, in order to build the retail capability to drive market share, Ensuring the timely achievement of regional sales targets, and implementing marketing strategies to improve market presence, reach, share, value&penetration.Key roles:✰Shouldering team responsibilities by training & monitoring the team performance for achieving profit targets✰Implementing, tracking and optimizing marketing campaigns and brand building initiatives across all channels✰Conducting various market research, current trends and consumer analysis to improve product marketability and profitability ✰Creating marketing strategies to grow revenues while making the business viable ensuring healthy ROI✰Executing plans to reach out unexplored segments by market segmentation & penetration strategies for business expansion
  • Samsung Mobile
    Regional Distribution Manager
    Samsung Mobile Oct 2010 - Oct 2017
    Chennai, Tamil Nadu, India
    I joined Samsung India Electronics Ltd, as an Area Business Manager in 2010 and later promoted to the profile of Zonal Sales Manager - Retail, Zonal Sales Manager - Distribution & to Regional Distribution Manager where I was concerned with developing & strengthening company’s brand position by working closely with the team on current & prospective customers to help define key business needs and recommend continuous improvement plans to augment sales. Methodical professional, maximizing sales performance through delivery of an exceptional customer experience, people management, event planning, cost control, recognizing slow moving patterns, and maintaining minimum inventory levels in coordination with logistics & Production department. I Guided distributors in the achievement of Value Sales and Focus model sales.Key roles:✰ Introduced FIFO concept in sellout, saving cost to the company✰As Regional Distribution Manager, held accountability for the entire Distribution Sales & Operations for Karnatakaand Tamil Nadu (business worth: 1600 Cr INR p.a)✰Formulated local sales programs /strategies, enhancing the product availability & distribution up to Tier 6A towns✰Improved distribution efficiency by leading a team of experts to achieve distribution targets✰Ensured timely meeting of agreed annual sales plans within assigned region to improve competitive position ✰Expanded Exclusive channel presence in the market and maximized Retail Experience to customers
  • Nokia India Pvt Ltd
    Area Sales Manager -Nokia Branded Retail
    Nokia India Pvt Ltd Jan 2009 - Sep 2010
    Hyderabad
    - > General Retail – Central Karnataka- > Nokia Branded Retail – Andhra PradeshKey Responsibilities:- Managed and tracked all aspects of Sales and Distribution network across wide range of channels comprising General Trade, Nokia Branded Retail, Rural Channel, and Regional Organized Trade (led a business of 120 Crore p.a)- Managed large accounts or prospects to sell the company products within the designated geographic territory- Focuses on personal sales targets, new business development, and achieved targets by continuously evolving a low cost, growth-oriented approach to product selling- Conducted market analysis and competitor assessments, aimed at the enhancement of market share by driving efforts towards the expansion of micro distribution presence across central Karnataka- Handled Retail Operations of Nokia Priority Dealer network for AP TL Market, being responsible for stock planning, Media Planning, Field Events, Manpower, Secondary & Consumer promotion- Employed market findings to contribute to NPD, Expansion of outlets, Finalizations of Partners, evaluating performance of NPD on various factors like Look & Feel, ASP etc
  • Motorola India Pvt Ltd
    Area Sales Manager
    Motorola India Pvt Ltd Mar 2008 - Jan 2009
    • Handled Bangalore and southern Karnataka Market• Job includes target achievement, new product launches, sales planning, manpower and their motivation, formulating the local sales strategy for primary, Secondary, Consumer promotion and competitor review
  • Asian Paints
    Sr. Officer
    Asian Paints Jul 2001 - Feb 2008
    • Handled a team of 6 Officer-Sales in critically assigned territories of Bangalore Peenya branch comprising of over 400 channel partners/dealers with the annual business revenue of around 77 crores• Forecasting and formulating branch sales targets on a monthly/ annual basis, and setting Key performance areas (KPA’s) for all territories in terms of both quantitative (value/volume) and qualitative objectives depending on the seasonality and historical data of the branch with the main objective of increasing the market share.• Developing plans for Demand Planning exercise, Dealer Retail Audit and planning, annual sales and promotional activities for the Unit, re-structuring and reallocation of sales territories and inventory management. • Instrumental in consistently acquiring a minimum of 1% to 2% market share year after year in tough market conditions in the areas handled. • Essayed a key role in installations of DTS (Dealer tinting system) in the market and thereby gained significant market share.

Chethan An Skills

Sales Management Key Account Management Business Development Competitive Analysis Management Retail Business Strategy Sales Operations Analytical Skills Strategic Planning

Chethan An Education Details

Frequently Asked Questions about Chethan An

What company does Chethan An work for?

Chethan An works for Sleepwell

What is Chethan An's role at the current company?

Chethan An's current role is Vice President - Retail Sales South.

What is Chethan An's email address?

Chethan An's email address is ch****@****ung.com

What schools did Chethan An attend?

Chethan An attended Indian Institute Of Management, Bangalore, Bangalore University.

What skills is Chethan An known for?

Chethan An has skills like Sales Management, Key Account Management, Business Development, Competitive Analysis, Management, Retail, Business Strategy, Sales Operations, Analytical Skills, Strategic Planning.

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