Chethan Kashyap Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

• HOD of Marketing

Bengaluru, Karnataka, India

• New customer acquisition through online campaigns• Manage campaign budgets and operations• Monitor competitive digital activity• Perform search engine optimization for the website to improvise the inflow of organic leads• Report and analyze the campaign or marketing analytics• Uncover insights related to conversions of leads• Creation and ownership of the social media content calendar• Initiate social media marketing for enhancing brand visibility• Email and SMS or WhatsApp outreach campaigns• Prepare qualitative and quantitative analysis reports and dashboards• Provide operational support and training to the contact center team

Bengaluru, Karnataka, India

• Develop strategies to improve program performance by translating quantitative findings into practical insights• Serve as subject matter expert for internal Data Systems and Digital Marketing• Plan, support and execute marketing and promotional campaigns both Digital and Physical• Contribute to problem solving process design efforts• Ensure data integrity consistency is achieved across relevant data systems• Assisting in development as well as maintenance of data collection and analytic tools• Identifying prospective influencers and sharing the insights for further collaboration • Using multivariate statistical analysis techniques to analyse data to produce preliminary reports• Executing complex analytics projects that involve data collection as well as analysis for a broad array of issues across domains disciplines and functional areas

Bengaluru Area, India

• Head of Marketing & Communication• Create an identity & roadmap for the brand by working closely with brand agency• Strategy & Plan to increase awareness among targeted audience• Improve visibility at high pickup locations & build merchant relationship• Graphics, design & content creation with an aim to increase awareness, visibility & availability• Build & grow marketing team

Bengaluru Area, India

• Overall responsibility for brand management and corporate identity• Developing the marketing strategy for the company in line with company objectives• Creation and publication of all marketing material in line with marketing plans• Planning and implementing promotional campaigns• Deliver target ROI metrics of all brand building campaigns• Develop marketing plan and programs for each product and direct promotional support• Analyze potential strategic partner relationships for company marketing• Managing all marketing for the company and activities within the marketing department• Complete marketing department operational requirements by scheduling and assigning employees; following up on work results• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives• Maintain marketing staff by recruiting, selecting, orienting, and training employees

Bengaluru Area, India

• Head of Digital Marketing for Viva Toyota• Brand Building (online & offline)• Brand Visibility Creation (branding)• Social Media Marketing & Promotion• Digitalization of Process & Process Support• Web Management & CRM• Event Support (festive campaign, mega carnival & new car launches)• Technological Support for EDP – Process Enhancement & Implementation• Sales & Service Support – Lead Generation

Bengaluru Area, India

• Head of internet marketing and social media for India operations• Planned, strategized and established 5-years growth plan related to internet marketing and social media• Custodian of all digital/internet marketing initiatives and strategy for India operations• Coordinated with Home Office (U.S.A.) and Regional Office (Singapore) as single POC for all Internet Marketing initiatives for India market• Custodian of brand's digital/online presence in India, and ORM• Handled posts, engagements and all initiatives on social media for India audience• Launch of strategic online tools and projects• Created technology guide and ready reckon-er for distributors• Supported new product launches through digital marketing strategy• Conducted induction session for new joiners as a representative of marketing team• Generated monthly marketing report for RO and HO reference• Supported India management by preparing power point presentations, and content on the aspects related to marketing department to be shared at country, regional, and international meetings• Strategized, planned and implemented the PAN-India marketing and brand building activities utilizing the sponsorship of athletes such as Virat Kohli, MC Mary Kom, Saina Nehwal, Heena Sidhu and Girisha Hosanagara Nagarajegowda• Handled sponsored events/activities in coordination with Mary Kom Boxing Academy• Handled athletes such as Virat Kohli, MC Mary Kom, Saina Nehwal, Heena Sidhu and Girisha Hosanagara Nagarajegowda through respective agency• Additional Responsibility: Brand Marketing, Creative Services, Product Marketing/Promotion, Sports Marketing (including sponsored athletes), Sponsorship's, CSR Activities and Herbalife Events Support

Bengaluru Area, India

• Handled Internet Marketing (organic and paid) with the help of external agencies, and internal technical teams• Handled Facebook and Instagram platforms for India operations• Prepared technical guide and support structure for proposed, and newly launched online tools, and initiatives• Prepared social media guide and revising it at regular interval• Custodian of digital content for India operations with responsibility to keep it updated to the latest through CRM tools• Organized webinar's through WebEx for internal staff, and distributors for introducing them to new online initiatives and tool launches• Handled Complaint Tracker to resolve the queries of consumers/distributors pertaining to marketing team• Prepared and executed contracts (sports and event sponsorship's related) with the help of legal department• Strategized, planned and implemented the PAN-India marketing and brand building activities utilizing the sponsorship of athletes such as Cristiano Ronaldo, Virat Kohli, MC Mary Kom, Saina Nehwal, Somdev Devvarman, Dipika Pallikal and Girisha Hosanagara Nagarajegowda• Additional Responsibility: Supported market research, offline, print, outdoor and event activities

Bengaluru Area, India

• Handled online presence and social media strategy for CIOL & PCQuest• Research and feasibility study on venturing into new areas of focus and product base development• Search Engine Optimization• Social Media Marketing/Optimization• Increasing PR and Indexing of online content• Google AdSense: Feasibility Study and Implementation• Event Support: C-Change & others

Bengaluru Area, India

• Keyword Research, Search Engine Optimization (SEO), Keywords Ranking Report• Tracking Keyword Difficulty (SEOmoz) and WordTracker count• Social Media Marketing, Blogging, Squeeze Pages• Online customer support• Client servicing• Proposal preparation for prospective clients• Trained new employees on the aspects of internet marketing and social media• Lead a team of two supporting clients from US, UK and India

Master Of Science - Ms, Information Technology

Bachelor Of Science - Bs, Information Technology