Chethan Kashyap Email & Phone Number

Bengaluru, Karnataka, India

• HOD of Marketing

Bengaluru, Karnataka, India

• New customer acquisition through online campaigns
• Manage campaign budgets and operations
• Monitor competitive digital activity
• Perform search engine optimization for the website to improvise the inflow of organic leads
• Report and analyze the campaign or marketing analytics
• Uncover insights related to conversions of leads

Bengaluru, Karnataka, India

• Develop strategies to improve program performance by translating quantitative findings into practical insights
• Serve as subject matter expert for internal Data Systems and Digital Marketing
• Plan, support and execute marketing and promotional campaigns both Digital and Physical
• Contribute to problem solving process design efforts
• Ensure data integrity consistency is achieved across relevant data systems
• Assisting in development as well as maintenance of data collection and analytic tools

Bengaluru Area, India

• Head of Marketing & Communication
• Create an identity & roadmap for the brand by working closely with brand agency
• Strategy & Plan to increase awareness among targeted audience
• Improve visibility at high pickup locations & build merchant relationship
• Graphics, design & content creation with an aim to increase awareness, visibility & availability
• Build & grow marketing team

Bengaluru Area, India

• Overall responsibility for brand management and corporate identity
• Developing the marketing strategy for the company in line with company objectives
• Creation and publication of all marketing material in line with marketing plans
• Planning and implementing promotional campaigns
• Deliver target ROI metrics of all brand building campaigns
• Develop marketing plan and programs for each product and direct promotional support

Bengaluru Area, India

• Head of Digital Marketing for Viva Toyota
• Brand Building (online & offline)
• Brand Visibility Creation (branding)
• Social Media Marketing & Promotion
• Digitalization of Process & Process Support
• Web Management & CRM

Bengaluru Area, India

• Head of internet marketing and social media for India operations
• Planned, strategized and established 5-years growth plan related to internet marketing and social media
• Custodian of all digital/internet marketing initiatives and strategy for India operations
• Coordinated with Home Office (U.S.A.) and Regional Office (Singapore) as single POC for all Internet Marketing initiatives for India market
• Custodian of brand's digital/online presence in India, and ORM
• Handled posts, engagements and all initiatives on social media for India audience

Bengaluru Area, India

• Handled Internet Marketing (organic and paid) with the help of external agencies, and internal technical teams
• Handled Facebook and Instagram platforms for India operations
• Prepared technical guide and support structure for proposed, and newly launched online tools, and initiatives
• Prepared social media guide and revising it at regular interval
• Custodian of digital content for India operations with responsibility to keep it updated to the latest through CRM tools
• Organized webinar's through WebEx for internal staff, and distributors for introducing them to new online initiatives and tool launches

Bengaluru Area, India

• Handled online presence and social media strategy for CIOL & PCQuest
• Research and feasibility study on venturing into new areas of focus and product base development
• Search Engine Optimization
• Social Media Marketing/Optimization
• Increasing PR and Indexing of online content
• Google AdSense: Feasibility Study and Implementation

Bengaluru Area, India

• Keyword Research, Search Engine Optimization (SEO), Keywords Ranking Report
• Tracking Keyword Difficulty (SEOmoz) and WordTracker count
• Social Media Marketing, Blogging, Squeeze Pages
• Online customer support
• Client servicing
• Proposal preparation for prospective clients

Master Of Science - Ms, Information Technology

Bachelor Of Science - Bs, Information Technology