I lead a high performing team of analytics professionals in charge of driving business decisions in line with the swift growth of the eCommerce operations for one of the largest retailers in the US. I consistently bolster client relations and perform supplementary analysis and reporting as need for various projects. In addition, I engage in cross-departmental collaboration and partner with senior executives to deliver data driven insights into day to day operations and long-term strategies of the clients. Project Achievements:♦ Customer Data Platform: Joined forces with the Customer Experience & DE teams to create a platform-based analytics system, simplifying data access and evaluation of key metrics. This system was subsequently rolled out company-wide.♦ Affinity/Destination: Carried out comprehensive market analysis and research encompassing multiple products, to enhance product placement and identify optimal store layout.♦ Competitive Intelligence: Examined Panel Data KPIs to sustain competitive edge in the market while sustaining KPI trackers for senior executive team. Provided comprehensive recommendations, 60% of which were instituted by the organization.

I directed a team of 10 specialists and skillfully led key project initiatives including the generation of reports, data collection and analysis, and comprehensive testing. I spearheaded the interviewing and onboarding process.Project Achievements:♦ Datamart & Pipeline: Originated multiple tools including Data Mart and Data Pipeline to enable the compilation of large data sets. The completion of Phase 1 brought about a 16-hour reduction in required work hours per day.♦ Customer Segmentation: Assessed customer purchase patterns, augmenting the effectiveness of lead generation and subsequent marketing conversion funnels.♦ Marketing Attribution: Employed superior knowledge of various marketing channels and analyzed web-based click stream data feed, which enable the successful launch of Fortune 10 US retail giant. ♦ Marketing Tool: Innovated one stop tool designed to assist Marketing team in the execution standard analysis such as Query Builder, Report Generator, Funnel Builder, and Test Control Analysis

As a Decision Scientist, I commanded the Client Service division and steered a team of eight data analysis experts dedicated to business and customer development, ensuring efficient offshore operations. I actively identified and tracked inconsistencies through scoping activities and promptly generated appropriate solutions. In addition, I championed cross- training initiatives and oversaw all phases of the onboarding of new recruits, including training, course development, and other team building initiatives. Project Achievements:♦ De-Average: Designed and implemented ground-breaking tool related to SKUs which was rolled out to more than 300 retail department specialists, and resulted in a 50% increase in sales over a 90-day period. ♦ Gas Estimate Revenue: Through the employment of innovative forecasting methods, initiated savings of $15.6M due to increased accuracy in estimating the need for reserves.Mu Sigma believes in Learning over knowing and has its members from Client services team itself as part of the Induction and Training team. Here, I as a member of the core team, am part of structuring the courses, planning for its smooth execution and Enablement and also as Trainer am involved with day to day training whenever new inductees join the organisation.

Worked as Trainee Decision Scientist at Mu Sigma Inc., Bangalore.

Working on Future technologies with one of the upcoming bright company in the industry

The College Fever Private Ltd. is a start-up company founded by Mr. Kushal Aralihalli, based in Bangalore. TheCollegeFever.com is the first project of the company where in the website is a one stop destination for all college going students need in organising a fest in the college. TheCollegeFever.com would be providing online services including Digital Marketing, Online Payment Gateway, Search Engine Optimisation etc. to the organisers of the various fest across the country.As an intern, I joined the company when Mr. Kushal Aralihalli was the lone working partner in the company. I have worked along with him in all fields of establishing the company into the market from getting the contacts to improving the database, launching the website to monitoring the overall activities of the company.