Senior User Experience Researcher
CurrentUXR lead on sharing & connection experiences for the next generation of users across the Google ecosystem. Product For All Product Inclusion fellow, supporting YouTube on teen research.
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Winnie C. is listed as UX Research & Insights at Google | DEI Advocate at Google, a company with 219238 employees, based in New York City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at google.com, phone signal with area code 203, and a matched LinkedIn profile for Winnie C..
Winnie C. previously worked as Senior User Experience Researcher at Google and Senior Director, Digital Consumer Insights at Nickelodeon. Winnie C. holds Advertising Strategy from Miami Ad School.
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Thanks for visiting my profile. If you’re here for recruiting purposes, please also check out the great talent at: CreativeWomenOfColor.comDiverseCreatives.com28Blacks.comBlacksWho.DesignHireBlackCreatives.coHiring diverse talent brings needed perspectives and business results.About Me:Perpetually curious strategic researcher with 15+ years of experience working in media, advertising and technology with expertise in kids and family. My focus is to bring human truths in every room to deliver the highest level of impact. I partner with teams to make strategy, content, products, UX, emerging technology, integrated marketing and advertising meaningful to people. My dedication to breaking barriers in diversity, equity and representation in media has led to the creation of multiple thought leadership studies, the latest focused on “feel seen” cultural moments and centering Asian American kids and their identities in media. I am currently a user experience researcher at Google with past experience leading insights and strategy at Nickelodeon and advertising agencies with clients such as Adobe Creative Cloud (students and K-12), Johnson & Johnson, Michelin, Alcon, Kraft Foods and Jaguar Cars.
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New York City Metropolitan Area
UXR lead on sharing & connection experiences for the next generation of users across the Google ecosystem. Product For All Product Inclusion fellow, supporting YouTube on teen research.
New York City Metropolitan Area
Managed a team of hybrid consumer insights, UX, and formative testing researchers leading mixed methods research to meet OKRs for Nickelodeon’s digital platforms and experiences with a focus on preschool (Noggin, Nick Jr., YouTube) audiences, caretakers and early childhood educators. Led insights across short form video, interactive content, games, product.
Greater New York City Area
Leading quantitative and qualitative research and insights for Nick Jr. digital platforms and Noggin learning subscription app, content (learning-led games, interactive videos) and emerging product platforms (Voice services, Augmented-Reality, NLP). Manage team of UX researchers to conduct usability testing (virtual & in-person) across digital preschool.
Greater New York City Area
Freelance consultant helping small business conduct consumer research, understand digital analytics and build impactful brand stories.
Greater New York City Area
Led Michelin’s integrated (digital, social, partnerships, TV) brand strategy for the families, contributing to integrated campaigns (TV, digital, social media, partnerships) redefining safety for families. Led research & brand strategy to re-launch brands for Pernod Ricard and social media strategy for BNY Mellon.
Greater New York City Area
Led UX research and digital strategy (website, social, YouTube channel launch, partnerships) for the global launch of Adobe Creative Cloud Students’ (Higher education & K-12) “Make it with Creative Cloud” campaign and evergreen digital strategy. “Make it With Creative Cloud” empowered students with unprecedented opportunity to succeed in the “real world.”.
Greater New York City Area
Developed insights and strategy for new business team and supported growing the Alcon contact lens business, leading day-to-day insights and strategy needs (print, digital, TV).
Greater New York City Area
Collaborating with leads on strategy teams, provided insights to support existing clients and new business pitches. LBi (May 2011 - July 2011)Johnson & Johnson (Neutrogena, Lactaid, O.B./Stayfree/Carefree)BBH (May 2011)GoogleBBDO (March 2011)AT&T, Mars
Greater New York City Area
Client and project management of Jaguar Cars (Tier 1 & Tier 2), helping to launch the all-new XF and XJ (TV, print, OOH, digital). Led day-to-day account needs for Ritz and Triscuit integrated campaigns (digital, TV, print). Contributed to mom ethnographic study for “Open for Fun” Ritz and “Home Farming” Triscuit campaigns.
Greater Boston
Brand planning/strategy intern for Ocean Spray and Citizens Bank. Used 3rd party research tools and leveraged qualitative and quantitative insights to support strategy team.
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Patna, Bihar, India, India
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Winnie C. works for Google.
Winnie C. is listed as UX Research & Insights at Google | DEI Advocate at Google.
AeroLeads has found 1 work email signal at @google.com for Winnie C. at Google.
AeroLeads has found 2 phone signal(s) with area code 203 for Winnie C. at Google.
Winnie C. is based in New York City Metropolitan Area, United States, United States while working with Google.
Winnie C. has worked for Google, Nickelodeon, Self Employed, Tbwa\Chiat\Day, and Mry.
Winnie C.'s colleagues at Google include Ws S, Brian Ferguson, Fabrice Metge, רויטל עובד, and Moh Ahmadi.
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Winnie C. holds Advertising Strategy from Miami Ad School.
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