Derrick Cheung Email & Phone Number

Soho Nyc

Boston, Massachusetts

Review and negotiate RFPs regarding sponsorship, events, strategic partnerships. Lead small team in integrated marketing campaigns for digital products, sponsored and proprietary events, and branded lifestyle contests and projects. Create valuable partnerships in the music, fashion and event production industries. Design + execute brand activations internationally. Brand activation supervisor for 27-date Verge Campus Tour feat. Kendrick Lamar + Steve Aoki, Trillectro hip hop/EDM Festival, A3C hip hop festival, 3 Sneaker Summit expos, Power 105.1 Powerhouse concert, and 3 stages at CMJ Music Marathon. Produced FREAKATHON livestream event attracting over 500,000 viewers at any one time and 20,000+ direct tweets.Buy, design, implement, track paid media on World Star Hip Hop, Complex Network, Hypebeast, H360 Network, Clear Channel, Google Display Network, AOL, Yahoo, eBay. Doubled ROAS one month after taking over niche channels, setting new 2:1 benchmark standard. Showed positive ROAS across all publishers in 2013. Balanced $100-150k budget.

50 Gloucester Street, Boston, Ma, 02116

Secured real estate and negotiated short term lease to open 5-month retail pop up space with art gallery. Designed and renovated interior décor and exterior signage.Lead a team of 6 to execute day to day operations. Planned and executed in-store events including art openings and an official Fashion Night Out party and in-store performances by A$AP Rocky. Led grassroots marketing campaigns to leverage fan-bases of other local companies through partnerships.

Usa

Operated and maintained promotional truck for A$AP Rocky on national tour. Negotiated co-branded partnership. Designed and built truck interior and exterior with Virgil Abloh (DONDA). Recorded inventory and conducted merch sales inside and outside of venues. Organized artist signings and in-store events involving truck at RSVP Chicago, Burn Rubber Detroit, Kyoto Jungle Boston, and more.

252 Newbury Street, Boston, Ma, 02116

Secured real estate and negotiated short term lease to open 5-month retail pop up space with art gallery. Designed and renovated interior décor and exterior signage.Lead a team of 6 to execute day to day operations. Planned and executed in-store events including art openings and an official Fashion Night Out party and in-store performances by Oddisee, Turquoise Jeep. Led grassroots marketing campaigns to leverage fan-bases of other local companies through partnerships.

Pitched and won two rounds of angel funding and 1st prize at Emerson College business plan competition. Developed and designed a full-scale mens retail business out of a box truck. Lead a team of 6 to execute day to day operations in addition to leading quarterly brand strategies and initiatives, creating and executing social media strategies, accounting and sales forecasting, seasonal men’s merchandise buying and planning, organizing and executing events with truck. Collaborated with City Hall to create Retail Truck Pilot Program on City Hall Plaza.

Bachelor'S Degree, Marketing

Activities and Societies: Minor in Entrepreneurship

Bachelor Of Science (Bs), Marketing