Global Marketing, Chrome & Chromebook

Global Marketing for Google.

On the constant quest to help the world work better by removing the barriers people face in all aspects of employment, from accessibility to pay gap to fair chance hiring.WSJ Partner Content: Fair Chance – A wrongfully convicted man finds his purpose 27 years later.FutureWorks – Global conference with keynote from Ryan Reynolds and 20 live activations that changed how the future works.

Helped grow Verizon’s Creative Marketing Group from scratch, establishing processes conducive to meaningful creative work across all disciplines including collaboration with the brand’s roster of partner agencies on every line of business. IndyCar – Solidifying Verizon’s title sponsorship with IndyCar through the Fastest Instagram Stories ever. Macy’s Thanksgiving Parade – Emmy-nominated 360 live-stream.Emoji Shopping Assistant – Messenger Bot at work, taking the pain out of holiday shopping. Samsung Unfolding Timbaland – Twitter A.I.-powered custom remixes.

ECD of North American brands including:Jeep – Inspired America to reach across the aisle during the Presidential Debates with this brand-defining anthem campaign that reminded both ends of the political spectrum that what unites us is stronger than what divides us. JCPenney – Launched the #HereIAm integrated campaign for the Boutique, a store within a store for plus-sized fashion. Enlisted five influencers to redefine size, style and beauty using the fabric of social media, events and content. Ignited a national conversation with fashionistas, shopaholics, bloggers and YouTubers that culminated with a web docu-series and a live-stream fashion show. Canada Dry – With the help of Wiz Khalifa, invited overachievers everywhere to add to their regimen of “Work Hard, Play Hard” with the equally extreme mantra of “Relax Harder” — complete with cocktail recipes.

Creative Head of global brands including:McDonald’s – Orchestrated real-time marketing of 24 events that took place in 24 hours, in 24 cities around the world.beIN Sports Network – Created, prototyped and manufactured a Vuvuzela TV remote control that changes the station to the soccer network just by blowing into it -- recognized by soccer, tech and creative communities and has amassed over 174 million media impressions. Michelin – Aggregated user-generated content to create tender videos about "Your First Car" to exponentially grow the brand’s social presence.

Managed one of TBWA\Germany’s three offices (with a staff of 110), Chief Creative on the global Beiersdorf business (Nivea, Labello, Hansaplast) which operated in 80 markets with a combined ad spend of 275 million Euros, serving as the direct liaison between the agency and the Beiersdorf Executive Board.

Headed the North American Nivea business. Originated and produced the U.S. launch of Nivea Lip Care on New Year’s Eve in NYC’s Times Square — an event that continued for the next six years.Head of Creative for Jameson Irish Whiskey – Innovated and executed the first-ever digital talking billboard that helped contribute to the brand’s overall sales increase of 33% in 6 months.

Led the agency (with a staff of 125) in establishing a strong presence in the TBWA network, winning 9 new clients during his tenure, creating campaigns for Shangri-La Hotels, Standard Chartered Bank, Sony and Levi’s in both English and Cantonese.