Rowena Cheung Email & Phone Number

Sydney, New South Wales, Australia

United States And Hong Kong

- Responsible for the planning process to gain market share by strategizing the brand profile and established OTBs and detailed assortment plans.- Produced financial plans to meet key KPI’s such as sales, profit, margin, ROI, stock turn etc.- Built budgets and devised the seasonal promotion calendar.- Conducted in-depth analysis to form forward merchandise strategies.- Created forecast and tracking reports to ensure model stock settings are optimized.- Managed product availability online and ensured assortments were accurately assigned to support sales targets.- Managed in-season trading; sales, profit and inventory performances, analysis and reporting, monthly re-forecasting, adjusting OTB and executing markdowns.

- Added responsibility of building financial budgets (by week /by store) in collaboration with the planning manager.

- Responsible for all planning functions and developing the merchandise strategy.- Owned the OTB and financial plans that ensured activities were directed to meet KPI targets.- Collaborated closely with buyer on assortment planning.- Evaluated business performance and re-forecasted sales to address risks and opportunities.- Strategised markdowns to align with budgeted sales, exit margins and CSOH levels.- Cultivated strong relationships with cross functional teams to drive operational efficiencies.- Supervised 2 allocators.

Sydney, Australia

- In charge of all planning tasks for multiple accounts, spanning across 296 stores nationwide.- Developed assortment plans with accurate product options and depth that were in line with fixture capacities.- Executed weekly replenishment orders that maintained healthy in-stock position across stores.- Led fortnightly sales meetings to review performance.- Collaborated with account manager and provided insights and merchandise recommendations.- Mentored 2 junior merchandisers.

Sydney Area, Australia

- Conducted sales forecasting and purchase tracking alongside planning manager.- Ensured adequate stock to drive sales by monitoring inventory flow.- Enhanced weekly reporting pack with concise trade commentary for senior management.- Supported account managers with sales and trend analysis.

Sydney Area, Australia

- Provided planning and analytical support to the senior merchandise planner.- Determined allocations based on assortment strategies that maximised sales and margins.- Managed the forecasting of core products through accurate analysis at the sku/size level.- Acted as liaison between internal teams on all inventory distribution matters.

Sydney Area, Australia

- Responsible for overseeing all online orders from inbound through to dispatch.- Allocated stock between stores based on sales history.- Managed warehouse staff workload during key sales period. Ensured efficiencies to meet delivery dates.

Masters In Design, (Key Courses: Textile Design, Retail Spatial Design, Interactive Design & Psychoanalysis In Design)

Bachelor Of Industrial Design, (Key Courses: Design Management & Practice, Marketing, Consumer Behaviour, Statistics & Accounting)