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Victor Cheung personal email
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My recipe for growth marketing is quite simple - hypothesize, test and analyze the data and performance. Then, decide whether to repeat, optimize and/or scale. The recipe applies to product, branding, campaigns, promotions, pricing, channels, and more. Somehow so many fellow colleagues just can't get it right... why?
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MarketingMamori.Io Mar 2022 - PresentMelbourne, Vic, Au
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Senior Manager Demand GenerationQuorum Jan 2019 - PresentSan Jose, California, UsQuorum provides data backup and recovery for businesses that's fast, easy, and reliable, while providing extraordinary customer support and transparent pricing. • Led all demand generation campaigns from strategy to execution, immedately contributing to a third of the sales pipeline. • Built Account Based Marketing (ABM) that combined email automation, retargeting, and direct mail. • Increased inbound leads by almost three times by optimizing website for conversion.• Built email marketing, lead nurturing, drip campaigns, and email automation via Act-On and ActiveCampaign.• Built Account Based Marketing (ABM) that combined email automation, retargeting, and direct mail.• Created KPI reporting that shows cost per lead, customer acquisition cost, and return on ad spend. -
Senior Manager Demand GenerationCirro Jan 2019 - Sep 2019Irvine, Ca, UsCirro makes your database #unhackable by closing all exploitable security gaps in your data infrastructure with a Zero Trust perimeter solution. -
Digital Marketing LeadEquator, Llc Jan 2016 - Nov 2018Luxembourg City, Luxembourg, LuEquator, an Altisource business unit, is the leading provider of default software solutions for servicers, real estate agents, vendors and other mortgage and real estate industry professionals.• Strategized and led all digital marketing campaigns (Adwords, GDN, social media, webinar, retargeting/remarketing, email automation) • Collaborated in cross-functional teams to develop new products. Led competitive analysis, positioning, external communications, quantitative and qualitative market analysis.• Constructed digital advertising performance measurements and reported them directly to the CEO and senior staff members. (Customer Acquisition Cost, ROI, forecasts, etc.)• Collaborated with marketing agency to develop branding message and digital media planning.Launched weekly acquisition email campaigns, targeted over 40 segments and growing. (ExactTarget)• Created and optimized email drip campaigns and landing pages (conversion rate optimization). • Created buyer personas. Developed and optimized customer journey with Sales. (ExactTarget, Salesforce) -
Demand Generation ManagerInfrascale Feb 2015 - Nov 2015Reston, Va, UsInfrascale provides simple and affordable cloud disaster recovery solutions for IT.* Grew marketing-qualified leads by converting site traffic through creating, optimizing, and A/B testing (conversion rate optimization) calls-to-action, landing pages, and lead generation content (including offers and lead magnets).* Developed marketing programs that generate awareness and result in conversions or new-name leads. Programs include SEO/SEM, paid digital media, social media programs, sponsored webinars, retargeting, and content syndication.* Defined and manage the execution of B2B digital marketing programs that drive awareness, engagement and pipeline. Create and manage the systems and processes for campaign planning, initiation, development and launch.* Worked closely with Marketing Operations to develop Lead Nurturing programs that drive engagement and result in MQLs (Marketing Qualified leads)* Gauged digital marketing initiative effectiveness using available analytics tools, and reported actionable insights for digital marketing performance (campaign ROI) and continually optimize creative, channels, messaging, call to actions, and spend for maximum ROI. (Content Marketing) -
Marketing ManagerGeniedb Nov 2013 - Jun 2014GenieDB provides Multi Master, Geo-distributed MySQL cloud-based database as a service (DBaaS).* Grew new leads by converting site traffic and paid traffic (SEM, online advertisements) through calls-to-action, landing pages, and lead generation content (White papers).* Optimized marketing automation and lead nurturing processes through email, content, and social channels.* Produced content on a wide range of topics for company blog and optimized them for search engines and lead generation. (Content Marketing)* Grew blog subscribers and engaged them with email marketing. Engaged website visitors, converted them into leads, and expanded blog's overall reach and audience.* Managed both on-page SEO and off-page SEO for the company and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions..
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Digital Marketing Lead Generation ManagerServora Jun 2007 - Oct 2013Servora provides online accounting software (SaaS) with built-in CRM and collaboration tools.* Managed various email campaigns, including the template designs, calls-to-action, and content used in our email sends.Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.* Managed the strategy and setup of all paid SEM campaigns.Measured and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.* Crafted eBooks, lead magnets, landing pages and lead generation forms for our content to distribute through relevant paid programs and inbound marketing traffic.* Connected with influential media outlets and journalists to place stories about company news and other initiatives.
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Sales And Marketing RepresentativeServora Apr 2006 - Jun 2007Servora provided cloud-based CRM, ERP, and Ecommerce software (SaaS).Began in a sales position where job required qualifying prospects, conducting online demos and sales presentations to executives, and closing/negotiating contracts. Greatly contributed to the implementation processes of CRM, ERP, and Ecommerce.
Victor Cheung Skills
Victor Cheung Education Details
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Pepperdine Graziadio Business SchoolGeneral -
Usc Marshall School Of BusinessBusiness Administration
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Taipei American SchoolHigh School Diploma
Frequently Asked Questions about Victor Cheung
What company does Victor Cheung work for?
Victor Cheung works for Mamori.io
What is Victor Cheung's role at the current company?
Victor Cheung's current role is Data-Driven Marketer focused on Scalable Growth.
What is Victor Cheung's email address?
Victor Cheung's email address is vi****@****tor.com
What is Victor Cheung's direct phone number?
Victor Cheung's direct phone number is +131046*****
What schools did Victor Cheung attend?
Victor Cheung attended Pepperdine Graziadio Business School, Usc Marshall School Of Business, Taipei American School.
What are some of Victor Cheung's interests?
Victor Cheung has interest in Start Ups, Cross Cultural Management, International Business, Investing, New Technologies.
What skills is Victor Cheung known for?
Victor Cheung has skills like Online Marketing, Crm, Email Marketing, Seo, Product Marketing, Product Management, Marketing, Social Media Marketing, Marketing Strategy, Business Development, Sales, Ppc.
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