The Lab Concepts (TLC) is a hospitality team that creates and operates a collection of thoughtful food, beverage, and lifestyle brands. Each is inspired by a creative idea and a focus on human connections between staff, customers, and partners.www.thelabconcepts.com

Bakes is a French patisserie brand in Vietnam.Bakes launched in 2015 as an online pastry shop supplying some of the top cafés and restaurants (including an eventual Michelin-starred winner) in Saigon. Our first physical location opened in 2020 driven by the simple idea that pastries should be exciting, thoughtful, and honest, kind of like love. We opened two more locations in 2023, including a 1000m2 flagship in Ho Chi Minh City, Vietnam.bakes-saigon.cominstagram.com/bakes.saigon

We're a company of creatives. We design interiors, products, and brands for clients and ourselves. Our clients have included big multinational corporations to individuals. Our studio is based in Vietnam. We also have a rep office in Los Angeles and a sister studio in Hong Kong.thelabsaigon.com

A collection of cafe bar and coffee lounges in Vietnam, including a location in one of South East Asia's tallest building, Landmark 81.

My days are spent understanding a client's business inside out (market analysis, online listening, store visits, and lots of reading), understanding its cultural context outside in, distilling the findings into a creative brief (emphasis on creative and brief), inspiring the creatives and working with them to bring ideas to life. And on some days, I get the valuable chance to work on strategic "disruption" workshops, presentations, and reports.I'm hopelessly curious. (I blame my cats)Working on: - Royal Opera House Muscat- Dubai Events & Promotions Establishment (Government entity behind DSF, among others) - Al Ghurair Foods (FMCG)

Project Manager Assistant in the Human Ressources Department: - Assisting in the recruitment process- Marketing and deployment of the HR strategy - Communication tool's harmonization in accordance with the corporate identity guide- Implementation and follow up of the upgrade of the recruitment software REFLEX