+ Developing and managing the annual business goal + Grow revenue in assigned region through new account development+ Provide excellent service and support for existing and new customers+ Identify and explore new market opportunities+ Provide product managers and senior management of up-to-date information on market trends, competition, pricings and other related market information+ Provide forecast for the assigned territory+ Actively support Design Win activities with existing and New Customers for pipeline demand generation

• Conceive and develop innovative marketing programs that drive demand for the company’s offerings.• Translate product capabilities into compelling messaging and positioning strategies while maintaining consistency with corporate guidelines.• Communicate regularly with the global product marketing and management personnel regarding new products launches and sales promotional ideas for the developing regional strategies to ensure sales budget to be achieved• Conceptualize and draft product collateral material, then assist Marketing Communications in producing collateral that executes the marketing strategy.• Plan and execute new product marketing campaigns including advertising, email, direct mail, press releases and events.• Communicate and collaborate with appropriate departments, both local and overseas, to execute the global product launch plan.• Produce and promote webinars and other product education efforts with assistance from Sales Team, Product Managers and key customers or third-party partners.• Research, monitor, and analyze sales data market trends and customer and competitor insights to identify opportunities for optimized value-proposition and innovative marketing campaigns.• Plan and execute promotional events in conjunction with the events team designed to increase customer awareness including open houses, association meetings, speaking engagements customer visits, and major trade shows.• Develop and nurture customer and sales team relationships to develop references, case studies, and product champions.• Report monthly on lead generation and other key performance indicators for your assigned products.

Setup Marcom department, where the policies, procedures and processes were defined and establish within the organization. Forming annual budget for suppliers and manage the budget for each event in Asia Pacific. Working with suppliers and marketing to derive tactical and strategy marketing program. Meanwhile make sure all the activities were successfully carry out to meet its objectives.2005 – Present• Form Marcom budgeting and manage it to make sure all the investments are properly invested with return of investment• Develop marketing program with the business units and suppliers to drive the sales growth• Responsible for all events such as exhibitions, etc. and using CRM to track the leads• Working on external communications tasks and responsibilities including brochures, media relations, digital marketing as well as driving the corporate social responsibility agenda• Establishment and adoption of policies and procedures that will improve the overall operation and effectiveness of the functionResponsibilities to oversee, product positioning, develop and provide technical training and support for the specific product line - hi-power LED in Asia. This enabled me in-sight knowledge to develop a new emerging market and being resourceful to solve challenges such commercial issues, technical issues, etc. In additional, I was heading technical helpdesk to assist all customers and sales enquiries. This helped the sales growth from US$3mil in 2003 to US$15mil in 2005.2003 – 2010• Working with sales and technical teams to identify the applications, then implement strategy to drive the sales grow in Asia• Expand new customers base by organised webinar, forum, etc. Follow up leads, qualify it and track return of investment• Setup technical helpdesk to support customers and sales enquiry• Help sales to understand the new product by conducting training, join customer visit, etc.• Work with 3rd party partner to develop solutions to overcome technical challenges

As the product management teams, I am accountable to explore and expand the customers base in the emerging market for all mobile communication devices for whole Asia Pacific. I have growth the business from US$300k in 1998 to US$18mil in 2002 in Taiwan with the market share of 80%. Beside growing the revenue, I was also in-charge of cordless application in worldwide. This has given me high responsibility authority to develop and expand the business. This has allowed to have overview on all cordless phone activities worldwide which include market research, working with R&D and production to develop a competitive products for the future market, enhance product margin and positing as the marketing leader.Main Responsibilities:• Responsible to drive the products management in the Asia Pacific and handle worldwide products management on dedicated application and product family• Research, monitor and analyze the market development especially in relation to marketing, competitors, supply chain, demand and price trend• Worked closely with the sales to understand what customer needs (next trend), initiate and develop a product with Application Engineer to achieve this need (design in).• Explore and identify new emerging markets and develop future product to meet these applications• Liaise and coordinate with R&D and Production to ensure the product release in the stringent time, cost competitive and better margin• Analysis and understand the competitive benchmarking, develop solutions with Product Development team to align technology gap• Formulate and implement effective sales and marketing strategies, aimed at achieving corporate growth and profit target• Coach (included product training) and managing regional marketing/sales teams to develop into the growth of the organization• Involve in price negotiation with key accounts customers and responsible for the Product line P&L

Main Responsibilities:• Resolute 75,000 products technical issues as well as technical demonstration• Provide marketing and sales support before and after sales• Develop business opportunity by establishing wide customers base• Conduct market analysis to understand the market and competitors behavior • Expose to all types, kinds and levels of customers to interact• Involve in monthly budgeting process, competitors analysis and price negotiations