I specialise in space planning, tenancy mix arrangement, and leasing, including lease renewals in the retail centres sector. I have a track record of achieving remarkable results, such as successfully revitalising Oasis Shopping Village. Through strategic efforts, I transformed it into a thriving centre, achieving double-digit growth in both sales turnover and foot traffic. Another accomplishment includes the leasing of Zuccoli Plaza, which reached nearly 100% occupancy.My role involves a comprehensive approach to reactivating retail assets. I develop business and marketing plans, identify untapped opportunities, and implement site activations to enhance asset performance. In essence, my role encompasses a holistic strategy to breathe new life into retail properties. Through meticulous planning, targeted leasing efforts, and a focus on attracting notable and promising tenants, I contribute to the ongoing success and future-proofing of these assets.

Founding member of TheLOT Associate, a retail consultancy specializes in mall conceptualise, space planning, tenancy mix planning, leasing management and centre management of new shopping centre in the greater Kuala Lumpur region, throughout Malaysia and Singapore.Holding the responsibility of ensuring the continuity of accounts of several clients (Internal stakeholders) by establishing business plans, budgets, return on investments strategies and project millstones tracker with clients. It is imperative to manage client's expectation throughout project management. Have successfully delivered no less than 12 large retail centres in Malaysia with one of them achieving its ROI in less than the projected 5 years. My skills and experience are highly regarded in the market.

Marketing Manager of Gateway Shopping Centre, a 32,000 sqm sub-regional shopping centre located 18 mins away from Darwin city. The role focused around the consolidation of the centre's marketing strategies and growth of its moving annual turnover. The scope included the development of marketing plants, strategies and budget, event management, research and competitors analysis. Presentation of key finds and recommendations to owner-stakehoders for centre business plan. Establishment of community engagement and centre activation program. Enhancing shopping experience and facilitation of supplementary income activities.

Coolalinga Central is situation 30 minutes from Darwin City, A "ground-up" project starting with pre-opening market research including catchment study, retail expenditure analysis, preparation of annual marketing strategies and centre operation cost. The development and implementation of pre-launch advertising, marketing and promotions plan. Leasing management, casual leasing management, supplementary revenue management. 39 centre events delivered within 12 months including creating the first Coolalinga Show & Shine extravaganza.

Roles & Responsibilities:Market research include catchments, demographic & psychographic study and retail demand analysis.Site surveying and retail analysis to determine the strengths and opportunities of a potential site or land.Competitor researchSpace requirement listing and propose tenant mix.Projected Profit and Loss.Project Total Investment/ Statement of Income/ Yield.Work closely with retail architect (Callison Architects) on conceptualization of the proposed mall. Rental and income projection reportsDevelopment of marketing kit, including brochures and other marketing materials Marketing and leasingPreparation of Letter Of Offer Client meetings & consultationTenancy mix planning and rental projection Source and establish new leads and concepts. Leasing renewalsAssisted with the hiring of centre management teams and recruitment of staff Organising of Topping Off ceremonyAssist with the development of project time line and schedulingCorporate profile copy writing. General typeset design & layout Training programsDevelop and conceptualize corporate profile.Provide training of “Tips of Marketing & Leasing”. Provide guided visits to shopping malls for new recruits*Specific details of major projects in relation to the responsibilities above can be provided upon request.