Cheyenne Crawford, Mfa Email & Phone Number

Manassas, Virginia, United States

- Analyze user feedback across different channels to pull the trends and touchpoints that need attention.- Design, prototype, and test information architectures for web-based or other software products, including mobile and web console devices.- Create intuitive user experiences using design concepts and supporting outputs – personas, usage scenarios, wireframes, storyboards, sitemaps, and screen flows.- Collaborate with usability developers and back-end developers, as well as marketing and product teams, to meet technical business objectives for product design and to refine user experience across the entire product development process.- Translate ideas and concepts into workable wireframes, user task flow diagrams, and function design specifications.- Determine how users interact with products. Design and test products on users to gather feedback.- Design the information architecture organizing content to educate customers on the product.- Communicate and present to key stakeholders regarding user complexity and suggest creative solutions.

- Provide UX & UI solutions for consumer facing web & mobile applications.- Brainstorm and collaborate with the entire team of stakeholders: product management, UX designers, developers, data scientists, and other visual designers.- Present and defend design decisions to stakeholders- Create storyboards, process flows, wireframes, mockups, and detailed specifications to guide development.- Develop proof-of-concepts, when needed, using prototyping techniques.

Harrisonburg, Va

- Lead the product design of a campus wide software for universities & colleges- Selecting the best interaction patterns in the design system and determining when new interaction patters are needed- Conduct user surveys and user interviews to uncover user stories, find the most valuable features, and learn about user goals, concerns and behaviors- Create a wide variety of UX/UI deliverables that fit the specific design challenge, including, personas, research findings, development spec criteria, white board sketches, mock ups, prototypes and wire frames- Prototype ideas quickly and share with stakeholders and user advisory groups, iterating and focusing ideas into a minimal viable product- Work with front-end developers to ensure designs comply with WCAG 2.0 guidelines

Harrisonburg, Va

- Design and instruct Graphic Design II & Graphic Design III.- Design and instruct Foundations of Design, digital.

Staunton, Va

- Design and Instruct Media in the Arts course.

Harrisonburg, Va

- Design and instruct darkroom photography courses.

Charlottesville, Virginia Area

- Assist in translating strategic and conceptual priorities into digital interfaces- Lead branding, user interface and user experience design efforts for many projects- Won the American Marketing Association's Excellence in Marketing Award for the design of Mary Baldwin University's site redesign in 2019.

- Designed and presented work virtually to clients and design directors- Served as a role model to other designers and provided direction as needed- Reviewed production level work prior to client presentations- Design projects included presentation decks, white papers, websites, rebrands and digital animations- Worked with clients ranging from Fortune 500 companies to startups

Charlottesville, Virginia

- Built and lead a global team of three designers and one photographer- Defined global brand strategy for global rebrand by conducting market and user research- Established global brand guide, optimized design-to production workflow- Defined online content strategy, designed and produced website and various microsites- Executed art direction of brand marketing materials including photography and videography shoots

Charlottesville, Virginia Area

- Lead design and art direction of entire US profile- Hired and build US design team- Liaised with department heads thought the US and c-level management to ensure brand standards were met and projects were delivered on time

Madison, Virginia

Waynesboro, Va

- Collaborate with the team to ensure consistency of designs across various media outlets- Meet editorial deadlines for daily production, proofing and final output- Create compelling and effective designs for layout, print and digital media- Present necessary ad proofs to sales team on time, ensuring adequate time for review and approval

Master Of Fine Arts (M.F.A.), Fine Arts: Photography

Bachelor Of Arts (B.A.) With Distinction, Double Major: Studio Arts And Arts Management

Studio emphasis in Graphic Design, Photography, Drawing & Interior Design