Corporate Marketing Intern
Current• Conceptualized and presented sustainability and tournament marketing campaign ideas to leadership.• Analyzed Peter Millar’s competitive advantages and disadvantages relative to fashion and golf brands in the industry.• Attended brand guideline meetings to learn brand standards and then implemented the standards across all channels.• Researched social media analytics and reported monthly on key performance indicators for accounts with 328,000+ followers. • Meticulously packaged product for public relations efforts ensuring the aesthetic was perfected for presentation to the individual and then reported on the effectiveness of the effort. • Reported on marketing campaign's open rate and click rate of emails sent to 2,800+ wholesale partners using MailChimp analytics.
