Cheyenne Otero Email & Phone Number

Raleigh, North Carolina, United States

• Conceptualized and presented sustainability and tournament marketing campaign ideas to leadership.
• Analyzed Peter Millar’s competitive advantages and disadvantages relative to fashion and golf brands in the industry.
• Attended brand guideline meetings to learn brand standards and then implemented the standards across all channels.
• Researched social media analytics and reported monthly on key performance indicators for accounts with 328,000+ followers.
• Meticulously packaged product for public relations efforts ensuring the aesthetic was perfected for presentation to the individual and then reported on the effectiveness of the effort.
• Reported on marketing campaign's open rate and click rate of emails sent to 2,800+ wholesale partners using MailChimp analytics.

Raleigh, North Carolina, United States

• Designed and sent bi-weekly email campaigns that achieved a 50% open rate, significantlyenhancing brand awareness.
• Researched industry trends to craft a targeted lookbook, improving market communication andincreasing brand appeal.
• Managed content across social media platforms to boost brand awareness, ensuring consistent andengaging communication, leading to an increase in following by 10%.
• Anticipated customer needs and provided them with high-quality service, resulting in customerrelationships and loyalty.

Garner, North Carolina, United States

Raleigh, North Carolina, United States

Fashion And Textile Management

Fashion And Textile Management