Desta Cheyenne Mateen Email & Phone Number

Port Charlotte, FL, US

Punta Gorda, Florida, United States

Digital Marketer, Web Developer and Licensed Real Estate Agent. Regional Online Marketing specializes in brand development, website creation, content development and search engine marketing for home services.

Tampa, Florida

West Palm Beach, Florida Area

• Provide strategic direction and guidance to our Paid Search agency in regards to best practice, account structure, ad testing, bidding and landing page testing.
• Manage to Paid Search goals with forecasting in accordance with promotions.
• Manage the relationship between our e-commerce platform and advertising plat-forms.
• Provide direction and recommendations to copywriters for Content Discovery plat-forms.
• Research and provide analysis of international platforms, currently managing paid search in over 6 countries.

• Successfully transitioned an Agency Managed Paid Search Program to an “ In House” Paid Search Program; increasing orders by ~270% and decreasing the CPO by ~62%.
• Train and manage Marketing Analyst for metric reporting.
• Create/manage English, Latino and Asian PPC Campaigns with multiple browser targeting.
• Utilize and manage thousands of individual phone numbers for back – end keyword tracking.
• Strategic and day-to-day PPC campaign management with a monthly budget of ~1 MM on multiple device platforms (Mobile, Desktop, Tablet).
• Advise on landing page design and implement split testing with Google Analytics.

Norwalk, CT

• Strategic and day-to-day PPC campaign management with a monthly budget of ~2 MM.
• Utilizing Marin Bid Management Software to monetize ~ 3 Million keywords across Tier I accounts and applying manual bid optimization to volumetric short tail keywords.
• Managing campaigns and relationships with Tier II and Tier III engines, such as Ask, Reply, and Vibrant.
• Supervising projects in regards to landing page design and implementation while expanding market share with testing of new advertising platforms.
• Managing relationships and contracts with clients ranging from Tier I engines, Bid Management platforms and variable agencies.
• Utilizing analytics for day parting strategies, demographic targeting, adcopy testing, landing page A/B testing and overall CVR improvements.

• Utilize Google Adwords, MSN Adcenter, Yahoo, 7 Search and SuperPages interfaces for campaign creation, implementation, reporting and bidding.
• Create and implement mobile search ads with click to call capability.
• Utilize several keyword tools for keyword expansion, such as Keyword Discovery, Google Insights, Compete.com, Wordtracker and Rapid Keyword.
• Create daily campaign reporting with executive summary; aggregating back-end data with search engine interface statistics.
• Manage content network, while working alongside Google Reps in order to create larger site-placement campaigns with all Google ad formats (image, text and video).
• Utilize engine reporting to effectively create negative keywords and site exclusions.

Orlando

• Managed marketing of orlandosentinel.com
• Research and analyze daily metrics with Omniture.
• Ad imeplementation, monitor delivery and reporting utilizing Doubleclick DFP.
• Conduct research and analysis of newspaper.com industry with Comscore, Claritas, Nielsen and VALS studies.
• Create search engine optimization strategy and implementing it. Create content rela-tive inbound links as well as niche targeting meta-tags on different channels of the site.
• Manage online marketing budget for OrlandoSentinel.com.