Management consulting helping companies with digital transformations and growth strategy with diverse functions and capabilities; including omnichannel strategy, customer engagement, platform business models, M&A / post-merger integration, new product strategy, go-to market strategy, marketing optimization, transformation management, and organizational/operating model evaluation . Direct experience with Publicis spans a range of consumer-driven businesses including technology, retail, CPG, and pharmaceuticals/healthcare. This has included transforming the Customer Engagement Platform for a Fortune 50 retailer (including revamping their loyalty program, digital experiences, and creating a new subscription program). Leading the development of a Direct-to-Consumer offering for a large international CPG. Creating a full business transformation for a large, international Quick Service Restaurant, including refining their operating model / org structure and creating a 5 year “north start vision” spanning 7 prioritized initiatives. And spearheading a successful personalized marketing pilot for a Fortune 50 pharmaceutical company and then creating a Case for Change and Strategic Playbook to implement the changes across other brands and indications.

Management consulting specializing largely in growth strategy. Have led projects including customer segmentation, portfolio strategy (growth and rationalization), product strategy, product development / product management, go-to-market strategy, category roles, retail strategy, forecasting, driver analysis, corporate strategy, organizational strategy, product road maps, pricing strategy, and marketing strategy.Have utilized a number of techniques including customer surveys, focus groups, factor analysis, clustering, random forest predictive models (identify customer segments of a user in real time), regression analysis, profiling, Jobs to be Done interviews, analytical modeling, financial modeling and forecasting, workshops, public data gathering and cleaning, design-to-value, incrementality analysis, conjoint surveys, concept testing, marketing mix attribution, and more.

Management consulting doing general strategy as a post-MBA Associate. Have done work in:Industries: technology, retail, healthcare, pharmaceuticals,aerospace, non-profits, fast tech growth (aka. start ups) and consumer productsFunctions: marketing, product strategy, corporate strategy, M&A analysis / valuation, operations improvement, franchising strategy, R&D efficiency, merger management, etc.

Between my first and second year of my MBA program I did a summer internship and accepted an offer to come back after graduation.

Increased web, email and digital marketing performance metrics for multiple Fortune 500 clients by 5%-25% by analyzing brand data Pitched development projects to clients, gaining new business and helping acquire over 100k of additional billingsRedesigned client reports, which refocused clients on opportunities to improve programs and secured client buy-in on billable recommendationsLed a 5 person team to implement analytic tracking programs on multiple client websites leading to greater data visibility, which increased site micro and macro conversions by 2-10%.Managed a 10 person team and re-engineered project management process to launch a major sweepstakes in 5 weeks instead of the projected 12 Retained $1m dollar account by managing client and projects when an account manager quit unexpectedlyMentored a new analyst and over 10 colleagues in different departments on various project teamsResearched and negotiated a 50% price decrease to 17k with vendors for a focus group test on a client’s behalf

Placing top tier finance and accounting professional into some of the top positions in the great Los Angeles and Orange County area.- Developing clients and candidates- Writing marketing e-mails and newsletters and writing original copy- Managing metrics and developing solutions to recruit better in the slumping economy- Using social media to improve recruitment numbers- Managing long term client relationships

Led a pilot program and then nation wide program doing all of the hiring for one major sector of a Fortune 500 company.