• Direct and control merchandising by planning of assortment, loyalty based promotions for new and existing customers and exclusive offers to boost sales.• Be constantly in touch with different store teams to push sales and decide on strategies at store level to increase sales for non performing stores.• Understand the target market and develop a right product mix in line with the target customer for each store.• Planning marketing strategies, campaigns to push sales and regular customer engagement.• Social Media promotion planning to increase traffic for the website to boost sales.• Identifying the new trends in terms of marketing which can give value addition to the business.• Inventory Management of keeping 100% optimum stock availability across all stores. Conducting thorough analysis for efficient inventory management to deliver maximum stock turns.• Maintain and conduct monthly reviews with stores and customers.• Business development by pitching to new stores and getting them on board.• Working closely with the CRM team and other parts of the company.

Achieved to increase brand awareness and recognition through social media marketing and customer engagement.