Assistant Category Manager
CurrentStrategic product assortment, pricing, and margin optimization. Led 1P and 3P business models, improving overall category performance. Utilized key digital marketing metrics to drive decisions, resulting in improved online sales. Spearheaded website and merchandising enhancements, improving product visibility and conversion rates. Established strategic partnerships with OEMs, securing better margins and competitive pricing to boost sales. Introduced product customization options, creating a unique differentiator to engage buyers.