Eastern Glo, an e-commerce brand, seeks to empower its users with confidence and sophistication, so they feel like royalty in the modern world. It recently launched its flagship product, the Modern Maharaja Beard Oil. Committed to extending empowerment beyond self-care, Eastern Glo collaborates with Free A Girl USA, donating a portion of proceeds to aid in their mission of rescuing minors from sexual exploitation.Developed and executed a holistic brand strategy, encompassing product development, digital marketing, and content creation to establish a strong brand identity and voice.

Clients: Emirates, Mandarin Oriental, Radisson Blu, Hyatt Regency, Virgin Voyages, Adidas, L'Oreal, Mary Kay, Clarins, La Roche-Posay, Viktor&Rolf, Maison Margiela, DSW, Macy's, Daniel Wellington, Disney Channel, LG, Toyota· Grew social media following to 600,000+ followers across Instagram, TikTok, and YouTube, with content reaching over 28 million accounts.· Acquired and fostered collaborations with major brands, delivering high-quality work on time, leading to repeat partnerships on sponsored content. Managed suggestions and feedback effectively to ensure mutual satisfaction while meeting deadlines. · Built a team and system, consistently producing and editing 60+ videos per month for various social media platforms while ensuring alignment with brand standards and audience expectations.· Streamlined business processes by proficiently using a suite of CRM, project management, design, and marketing automation tools, including MailChimp, HootSuite, Salesforce, Canva, and Asana.· Achieved a 150% increase in engagement rates by developing and executing targeted social media strategies. Emphasized authentic engagement, value delivery, and compelling storytelling to maintain audience interest and foster a sense of community.· Increased initial brand offer rates by over 100% through strategic negotiations and effective presentation of engagement metrics, resulting in increased revenue and profitable partnerships.· Hired, led, and managed a team of 6, including an editor, a social media coordinator, and a creative director.· Built an e-commerce brand, Eastern Glo, and recently launched its flagship product, the Modern Maharaja Beard Oil. Developed and executed a holistic brand strategy encompassing product development, digital and influencer marketing, and content creation to establish a strong brand identity and voice. Set up the e-commerce platform on Shopify.

Specialized in delivering impactful speeches on women’s empowerment, mental health, and self-development while using personal and professional experiences to connect deeply and leave a lasting impact on diverse audiences.Conducted audience analysis and research in preparation for various speaking engagements, ensuring content relevance and strategic positioning.Crafted and delivered keynote speeches with a strong narrative focus, employing storytelling techniques to engage and inspire audiences.* Toastmasters Princeton (Keynote Speaker)* Young Jains of America (Keynote Speaker)* Tata Consulting Services (Emerging Leadership Seminar Speaker)* Forefront Gala (Keynote Speaker)* National Federation of Indian Americans Women’s Conference (Keynote Speaker)

Collaborated with fashion brands to market products, contributing to campaigns that aligned with consumer trends and market demands.• Macy’s • Athleta• Sweaty Betty• Moroccan Oil• UpWest

· Worked cross-functionally in all areas of the business including operations, sales, marketing, procurement, and wholesale distribution, balancing both B2B and B2C strategies.· Represented the company at Global Beauty Networking Expositions in Cannes, France and Las Vegas, Nevada to promote the brand and company, engaging with business clients and partners.· Created and managed monthly P&L statements for the business, leading to effective oversight of the financials and growth of the business. · Generated Excel lists to compare supplier prices and set prices to sell to customers, considering both B2B and B2C pricing models.· Boosted sales by 35% and increased profits by negotiating and selling products directly to customers.· Built, designed, and managed the Saturn Beauty Group company website, overseeing the continuous maintenance and upkeep of the site.· Cultivated professional relationships amongst suppliers, retailers, and logistic partners, focusing on expanding the B2B network and collaborations.· Managed the corporate Amazon account, successfully processing over 150 orders daily and maintaining a customer satisfaction rate of 98% with a ​​strong emphasis on the B2C customer journey and satisfaction.· Utilized Excel with VLOOKUP and PivotTables for data analysis, aiding in pricing strategy and market research for diverse markets.

Developed and marketed fitness programs, demonstrating an ability to connect with audiences through instructional storytelling and leveraging digital platforms to maximize reach and engagement. Designed and executed engaging fitness classes that catered to participants of various fitness levels for the Vitruvian app. Classes range from strength training to HIIT sessions, using various features on the Trainer+. Filmed 6 to 10 classes bi-monthly, focusing on glute building and toning.

• Represented the state of New Jersey at the Miss USA 2017 competition and placed 1st runner-up.• Actively involved in advocacy and public speaking, enhancing skills in persuasive communication and audience engagement.• Leveraged the title to promote women's rights and empowerment through marketing strategies, social media campaigns, speaking engagements, guest appearances, and hosting The Kairos Women's Conference.• Raised awareness and funds for charitable initiatives in NJ, and volunteered with organizations like USO, SmileTrain, Make A Wish amongst others.