Serving clients on strategy engagements and transformation programs across financial services, pharmaceuticals and consumer retail in Asia, with a focus on corporate strategy design and digital capability building.

Worked in the Business Management department on company performance management and new business initiatives, including client development strategies, digitization, system enhancements, and new product builds.

Worked closely with case team members on specific components of client projects, responsible for data gathering and analysis, industry research, developing, testing and evaluating hypotheses, participating in meetings and expert interviews, and presenting findings to the team.

Monitored social media performance, conducted brand audits, generated marketing content, and formulated B2B marketing plans for Cheetah Ads, a newly established APAC online marketing platform aimed at global brands and advertisers.