Responsible for planning, executing, and optimizing paid advertising campaigns across search engines and social media to drive quality traffic to web pages, generate leads, optimize conversion rates, target desired audiences, and deliver measurable results within allocated budgets. • Campaign Strategy: Develop and execute PPC advertising strategies that align with business goals and objectives, including lead generation, direct sales, and brand awareness.• Keyword Research: Conduct comprehensive keyword research to identify high-potential search terms and phrases for campaign targeting.• Ad Copy Creation: Write compelling and relevant ad copy that attracts clicks and conversions while adhering to character limits and best practices.• Bid Management: Set and manage keyword bids, optimizing for maximum ROI and controlling ad spend.• Ad Campaign Creation: Create, launch, and manage PPC campaigns on platforms like Google Ads, Bing Ads, and other social media ad platforms (i.e., LinkedIn and Meta).• A/B Testing: Conduct A/B tests on ad copy, landing pages, and other campaign elements to improve ad performance.• Budget Management: Manage PPC budgets effectively, ensuring campaigns are delivered within budget allocation and max. cost per acquisition and ROAS/ROI goals are met. - Constantly meeting target ROI: + 8• Analytics and Reporting: Create relevant dashboards, monitor campaign performance, track key performance indicators (KPIs), and generate reports to assess the effectiveness of PPC and website initiatives. Work with partners to implement necessary tracking configurations, integration teams, and various data analytics platforms to calibrate reporting, modeling, and business insights.• Ad Compliance: Ensure all ad campaigns comply with search engines, advertising platforms, and company policies.• Competitor Analysis: Analyze competitor PPC campaigns and adjust strategies to maintain a competitive edge.

Oversee HubSpot onboarding, ensuring smooth integration between MAP and CRM. This results in a 5 times increase in opportunity pipeline forecast revenue quarter over quarter, leading to over 20M avg.• Create programs for all stages of the funnel that includes new lead capture, scoring, nurturing to MQLs, and bottom-funnel programs to convert MQLs into opportunities• Work with Sales to develop, execute and optimize digital acquisition campaigns and orchestrate outbound efforts.• Own lead management projects and SOPs (standard of procedure) to maximize lead capture, be in charge of lead scoring, and streamline lead flow between MAP (HubSpot) and CRM (SFDC). • Founding member of the ABM team and initiatives, including ICP creation, Buyers' Journey definition, and Content Marketing mapping of Demand Gen. funnels

• Responsible for defining strategy and priorities to accelerate the growth of the company's business.• Focus on strategy, prioritization, measurement needs, creative/messaging needs, resourcing, and opportunities to further scale growth through paid channels; and partnering across global and regional teams (EMEA, APJ) to enable continued growth and ROI.• Works closely with digital strategy agency and Operations teams, which execute channel-level tactics across publishers and ad platforms.• Lead projects of conversion copywriting and Call-to-Action A/B testing across social and display paid digital campaigns.

• Masterminded highly successful digital strategies for various platforms to attract customer engagement.• Executed all digital marketing initiatives, including B2B lead generation marketing strategy, SEO and SEM, and social media content.• Over $10M SALs opportunities revenue attributed within 12 months at ROAS (Return on Ad Spend) 8:1. Avg. 90% net new logos.• Established & executed ABM strategies to influence $13M in the existing pipeline on a quarterly basis.• Manage Google Analytics and social media analytics to gather campaign and conversion metrics.• Establishes tracking mechanisms and dashboards are working for all websites and other digital programs to gain measured results.• Assess completeness and accuracy of all data, and initiate website conversion rate optimization projects.

• Oversaw and managed marketing technology stack, including website Content Management System, email marketing/marketing automation tools, and RFP development of website redesign projects.• Designed workflow and launched subscription center with success by leveraging MAP (ClickDimensions) on website and within email campaigns.• Used Google Analytics, Google Data Studio, build dynamic reporting system to monitor website performance in real-time.• Discussed SEO needs and optimized strategies for short- and long-term campaigns. 10% MoM organic traffic increase on service pages from non-branded keywords within 12 months.

• Planned, executed, and measured all paid digital marketing channels, across relevant digital/social platforms and markets, with deep experience managing and optimizing PPC and display, retargeting and ABM campaigns, and assess against goals (ROI and KPIs).• Worked closely with Corporation Communication and PR teams to develop and execute integration strategy while company acquired competitors companies (employee size: +5000) and went through multiple integrations.• Won 2018 Public Relations and Marketing Excellence Awards. 2017 Stevie Award for Integrated Marketing Campaign - https://stevieawards.com/aba/2017-marketing-award-winners• Successfully integrated Bizible, B2B marketing model-based & multi-attribution solution, into Salesforce and digital channels to adjust campaigns on the fly.• Used predictive insights to see how changes to marketing plan impact business results. Evaluated monthly performance statistics and used data to inform future strategies.

• Assisted Vice President of Marketing, established and executed marketing programs including lead generation, qualification, market research, PPC and email campaigns.• Key player to marketing team of VC's portfolio companies and grew Marketing campaigns.• Supported and empowered marketing teams through growth phase and successful exits of VelcoCloud, acquired by VMware, Appcito, acquired by A10 Networks and Perspica, acquired by Cisco.

• Performed online marketing effort in US - optimize company's Google Adwords account and demonstrate tangible improvements in both total converted revenue and ROI.• Exceeded goal of ROAS 5:1 ratio ($5 in revenue to $1 in ad costs) with tripled quarterly budget during peak season.

• Secured high-value accounts through consultative post-sale client services, effective customer solutions and promoting compelling business opportunities.• Increased client's media spend from 2K to 900K per month over period of 24 months.

• Provided leadership and business insight and delivered on strategic initiatives to eBay top sellers and direct advertisers.• Analyzed account details of top sellers such as usage, campaign performance data and client comments to enhance understanding of AdCommerce effectiveness and understand client needs.• Increased longevity of 65 top sellers accounts by providing individualized customer service and developing relationships with account holders.

• Provided leadership and business insight and delivered on strategic initiatives to eBay top sellers and direct advertisers.• Capitalized on emerging trends in customer preferences and Search Engine Marketing marketplaces when developing and implementing targeted solutions.• Managed book of yearly media budget worth $ 13M across 14 Yahoo! Business units

• Ensured proactive and reactive communication with customers of international, shopping and branding divisions, for all operational issues related to accounts and acted on their behalf during issue escalations.• Boosted brand awareness, implemented promotional campaigns and employed sales tactics for clients of Y! Shopping, International and Branding teams.• Executed and launched global campaigns, planned and submitted by Account Management team, worth over $200M per year.