Chia-Chi(Ruby) Yeh is a Marcom Manager 行銷公關經理at Palais de Chine 君品酒店.
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Marcom Manager行銷公關經理Palais De Chine Hotel 君品酒店 Sep 2021 - Jul 2022Taiwan● Plans and executes official website, database marketing, email, social media, and display advertising campaigns● Designs, builds, and maintains the official website social media fan page (Facebook, Line@, Instagram)● Measures and reports performance of all digital marketing campaigns and assesses against goals● Manages online and offline communication with clients and increase brand awareness● Brainstorms new and creative growth strategies through digital marketing● Cooperates with bloggers and youtubers to increase the brand exposures● Maintain OTA platforms● Promoting products and services during events● Monitor corporate website and social media pages and address clients’ queries● Coordinate the design of promotional material and distribute in online and offline channels● Evaluates emerging technologies from app and social media● Writing the news release, Facebook and IG posts for new events or promotions● Advertise company and products/services on various media● Writing the script for advertisement.● Shooting and editing the video, releasing the video on the social media.● Analyzing the viewers of official website and fan page over the same period● Planning the annual budget of online and offline promotions.● Planning interviews and press conferences● Arranging and displaying the public area and rooms of the hotel for different holidays.● Plans, executes, and measures experiments and conversion tests.● Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points● Identifies critical conversion points and drop off points and optimizes user funnels● Collaborates with agencies and other vendor partners● Provides thought leadership and perspective for adoption where appropriate● Training the new staff● Organize the team and do the annual assessment for all the department colleagues● Be a host for press conference and gala dinner event
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Marcom Assistant Manager 行銷公關副理Palais De Chine Hotel 君品酒店 Aug 2019 - Aug 2021Taipei City, Taiwan媒體維運 Media Maintenance 行銷活動發想、策劃、執行 Arrange marketing event新聞稿撰寫
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Marcom Supervisor 行銷公關主任Palais De Chine Hotel 君品酒店 Mar 2019 - Jul 2019Taipei City, Taiwan
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Marcom Senior Executive 行銷公關資深專員Palais De Chine Hotel 君品酒店 Mar 2018 - Feb 2019Taipei City, Taiwan
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Marcom Executive 行銷公關專員Palais De Chine Hotel 君品酒店 Apr 2017 - Feb 2018Taipei City, Taiwan
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Supervisor Of Chinese MarketStone'S Jewellery Oct 2015 - Oct 2016Banff, Canada• Implement marketing and advertising campaigns with Chinese tour company by assembling and analyzing sales forecasts • Preparing marketing and advertising strategies, plans, and objectives for Chinese Market in Mainland China• Provides marketing tracking and research information by collecting, analyzing, and summarizing Jewellery data and Gem stones data• Supports sales staff by providing weekly tour forecast data• Researches competitive prices for Chinese Market by monitoring pricing in Shanghai, Beijing and other major cities• Provide accurate and timely translation of all incoming Chinese documents and outgoing correspondence • Act as an Mandarin interpreter and respond to consumer email or phone inquiries in Chinese and English• Work closely with company president on learning the jewellery design, color of stones, marketing and purchasing
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Public Relations Specialist 公關專員Achieva Image Map Public Relations Oct 2014 - Jun 2015Taipei City, Taiwan• Issues press releases in the form of emails, fax, interviews and updating of websites to inform journalists about the company policies• Working towards increasing the visibility of the company in the public’s eye• Acting as a mediator between the company and the media• Creating a positive image about the company for the media• Reporting the media coverage to the chief media manager of the company with feedbacks• Making press statements keeping in mind the future prospects of the company• Think of new and innovative ways of enhancing the image of the company and write the proposal• Maintaining good interpersonal relations with the press and other members of the media• Using the resources of the company in order to ensure that the correct information is made accessible to the press• Editing news content and hold conference, fans meeting activity
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Management TraineeMarriott Indianapolis East Jul 2013 - Jul 2014Indianapolis, Indiana Area• Coffee Barista in starbucks• Front Office operation• Food & Beverage service• Hostess• Maintaining tidy• Restocking merchandise• Purchasing food and beverage• Holding Wedding Party& Exhibition • Banquet planning• Communicating with customer• Room Dining Service• Bartender
Chia-Chi(Ruby) Yeh Education Details
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Hotel Management -
Applied Glish
Frequently Asked Questions about Chia-Chi(Ruby) Yeh
What is Chia-Chi(Ruby) Yeh's role at the current company?
Chia-Chi(Ruby) Yeh's current role is Marcom Manager 行銷公關經理at Palais de Chine 君品酒店.
What schools did Chia-Chi(Ruby) Yeh attend?
Chia-Chi(Ruby) Yeh attended Hotel Institute Montreux, Shih Chien University.
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