Heading the whole transformation journey to modernize the company from a conventional setup toward a FMCG oriented, departmental hierarchy, target-driven, processes-driven and open culture environment. Some of the significant milestones:1. Restructuring the organization from task oriented into departmental that form Procurement, Account, Marketing, E-commerce, Sales Support, Warehouse & Production & Information Technology2. Formulated & implemented the end-to-end processes among departments to support the business growth toward automation3. Setup the E-commerce function from scratch that delivering six figures sales annually4. Rationalized sales & marketing structure to ride on the FMCG strategies that clocked in a double digit % growth annually5. Developed the SOP & KPI in each department toward target-driven company

Responsible for business direction & execution of business strategy in which manage from Key Customers to Sales, Marketing, Operation and Principal.Working with Sales & Marketing to create synergy and developing new channel in Social Selling & Tele MarketingInvolve in service delivery improvement to ensure customer satisfaction.

Acting as a Group Manager for Sales Team, I involve mainly in go-to-market strategy using multiple channels where my main focus is on field sales. Of course, leveraging other channel such as tele marketing, event, social selling are part of my focus to ensure a comprehensive GTM Strategy.

Heading a team of Business Development to penetrate, drilling for business opportunities, account servicing, new product development to Corporate Customer.