* Delivered monthly presentations to the Vice Chairman and General Manager, promoting digital penetration, service, and process optimization.* Achieved top performance evaluations for two consecutive years.Product Managment1. PioneeredTime Deposit Product Project “京利嗨” Series * Responsible for early-stage planning, including copywriting and UI/UX design on APP. * Developed and promoted projects through both online (digital marketing) and offline (held education training program/developed internal reward programs). * Conducted subsequent customer analysis for cross-selling other products. * Successfully launched 4 products in this series, achieving deposit targets ahead of schedule, with online promotion outperforming the combined total of several regional branches.2. Launching the Market-First Bank & Securities Product “京好籤” * Managed internal training and online promotion, including copywriting, negotiating with YouTubers and KOLs, and planning different projects for specific events and target different groups. * Maintained stable monthly digital application numbers, reducing customer acquisition costs.Data-Driven Strategies* Conducted regular monthly analysis of company data, examining customer profiles and trends from various perspectives to understand trends and gain insights into customer behavior and attributes.* Proposed business operation plans based on data analysis.* Skilled in using Excel, pivot tables, and recently learned Power BI to report project progress and effectiveness through daily reports.Digital Marketing* Proficient in tailoring for different platforms/target audiences, from monthly press releases, social media (Facebook), sales pages to annual materials (calendars).* Entrusted by superiors with various types of copywriting needs.

Writing story focusing on featured hotels

Overseeing a team of staff and take responsibility for the smooth running of the hotel, its occupancy levels and also its profitability. • Spearheaded all the financial aspects of business: inventory control, purchasing and forecasting; grew revenue by 130% QoQ; changed company’s financial status from negative to positive within a year• Analyzed data to build an overall pricing strategy and liaised with cross-functional teams to develop the pricing model; increased ADR YoY by 18% • Led execution of strategic initiatives such as brand vision and positioning under the direction of leadership • Led 2020 renovation project to enhance customer experience; recovered investment in 4 months• Grew and managed partnership with media(3), local brands(5+), suppliers(10+), and OTAs(10+)

In a business critical role making a substantial contribution to the future growth of the company. Responsible for all corporate marketing, researching and planning campaigns, including the delivery and results for a key strategic initiatives.• Established workflows, developed SOPs, managed digital conversions and digitized hotel’s daily work by integrating inhouse system with third party tools; increased efficiency by 30% • Remodeled pricing strategy and marketing initiatives; attained 50% of booking from website and an increase in repeat customers by 20% • Led email marketing campaign; increased open rate by 15% & conversion rate by 5% • Liaised with website designers to design hotel’s official website from scratch; modelled content flow and wrote SEO optimized content

@Flip Flop Hostel - Garden Branch• Rebuilt the pricing strategy; increased revenue by 15% in FY2018 • Identified, planned and developed training lessons for applicable government subsidies and grants• Overlooked daily operations; discovered & cooperated with: brand, KOL, potential business partners to add brand value and increase revenue; managed L&D for a staff of 15+ including foreign helpers

@ Flip Flop Hostel - Main Station• Increased the hotel review rating at Hostelworld from 9.2 to 9.4 (out of 10) and atmosphere rate from 8.7 to 9 • Cooperated with sales staff and implemented sales strategies; increased occupancy rate by 10% YOY• Optimized digital marketing strategy; enhanced brand awareness; without using any funds doubled Facebook followers (10,000+ followers) within 6 months• Led recruiting, onboarding and training initiatives; scheduled shifts, planned tasks and measured performance

Selected as one of the student representative of Taiwan by The Association of Chinese Elite and joined the overseas summer internship program

Composed news stories, including proposal, interview and writing. Reports are displayed on the University website and monthly printed Campus News.

Co-hosted the Weekly Travel Charts program