Senior leader in strategy competency of Cognizant Interactive (the group that designs and builds digital experiences), tasked with developing a go-to-market strategy for the Employee Experience Transformation offering that integrates multiple Cognizant capabilities, and developing a framework for experience-led digital transformations. Socialized offering to sales team and client partners, developed overall sales narrative and thought capital to jump-start marketing. Key projects include: - Wealth advisor enablement innovation for a North American financial services company- Data modernization assessment for a multi-national hospitality company- Digital health innovation strategy for a leading life sciences company

Senior partner of consulting practice focused on helping clients develop and implement strategies for embracing digital technologies and developing go-to-market solutions for a “natively digital” approach to changing their businesses and uplifting business outcomes. Led integrated, cross-functional teams to deliver end-to-end transformation programs. Key projects include:- Digital experience development and production transformation program for leading North American healthcare company - Digital products strategy, design and engineering for leading U.S. retirement services company- End-to-end customer experience transformation for a North American insurance and annuities company - Commerce technology transformation for a global education company

- Co-lead of Digital Products & Services offering for North America- Leader of Digital Strategy offering- Leader of Startup Connect, agency-wide initiative to connect clients with startup innovations- Leader of mobile practice

Mobile Practice Lead: Digitas North America- Doubled revenues year-over-year to over $20MM- Built mobile marketing capability- Developed new process and tools- Recruited mobile-specific talent- Created intellectual capital- Developing eco-system of partnersLeader of key Digitas client relationships:American Express- AmericanExpress.com- American Express Travel- Membership Rewards- American Express Consumer ServicesSamsung: Global Digital MarketingIllustrative assignments include: digital marketing, search marketing, website development, marketing strategy, digital strategy, social media, product positioning, integrated marketing campaigns, loyalty marketing campaigns, new customer acquisition campaigns

Marketing lead for American Express consumer websites and online acquisitions (January, 2005 to September, 2006) • Over-delivered on revenues vs. target for American Express relationship by more than 30% in first year• Repaired under-served client relationships• Re-built credibility of Digitas as digital agency with American Express clients• Established a more collaborative relationship with the Interaction Design team to drive a more coherent online agenda for American Express• Led online initiative to transform how American Express cards engage with their CardmembersMarketing lead for interactive business on Microsoft account (April, 2004 to December, 2004)• Led integrated Strategy, Marketing, User Interface, Analytics, Measurement, Creative, Technology and Delivery Management teams to deliver differentiated value for clients • Grew business despite being in midst of agency consolidation to a competing network• Developed digital relationship management program targeted at mid-market companies• Developed Microsoft’s website aimed at small businesses