- Led comprehensive marketing initiatives covering digital marketing, social media, PPC, SEO strategy, and marketing analysis. Resulted in heightened brand awareness and increased conversion rates.- Formulated content strategies optimizing engagement rates on various social media platforms (TikTok, Instagram, Youtube, and Red), resulting in a significant increase in likes (1,000 in a week) and a 20% growth in followers within a month. - Planned and executed in-store back-to-school sales promotions, including the creation of marketing collateral such as posters and brochures. Successfully doubled sales of blue light protection lenses during this promotional period.- Developed content for email and text campaigns, covering new product announcements, sales promotions, and weekly newsletters. Achieved a 10% increase in email open rates and tripled the click-through rate, enhancing overall campaign effectiveness.- Strategized and implemented PPC campaigns, including Google and Facebook ads. Successfully generated 10,000 traffic leads to the company website, achieving a remarkable 4x return on investment (ROI).- Revamped the website to enhance the brand's image, collaborating with an SEO agency on landing page content and keyword research to optimize search ranking.- Teamed up with a PR agency to execute a successful influencer marketing campaign, fostering collaboration with 50 influencers within a span of 6 months. Achieved a 50% increase in followers and garnered over 200k content exposures, significantly amplifying brand reach and engagement.

- Suggested a KOLs list aligning with our client, Linda Farrow’s brand image. Contacted and invited them to attend Linda Farrow’s first Taiwan store opening event. Tracked the performance after the PR event. - Assisted the marketing team in receiving attendees, including journalists, magazine editors, and influencers, at four different PR events.

- Identified target persona and conducted competitor analysis in support of content strategy development for WeChat, resulting in a doubling of the click-through rate within three months.- Developed an evaluation tool to support the marketing team in optimizing engagement rates across social media platforms, leading to a 30% improvement in performance within three months. - Conducted competitor landscape analysis to assist the Marketing Manager in developing the marketing strategy for the launch of Alkemy’s (Italian skincare brand) in China.- Collaborated with the Customer Service Team to revamp the customer service flow of e-commerce platforms, improving response speed and contributing to increased customer satisfaction.