- Digital Media Buys Develop and execute comprehensive digital marketing strategies to enhance brand visibility and drive customer acquisition. - Digital Ads Optimization Responsible for all online media buy and optimizing all digital ads (creative and strategy) to achieve better results. To date, ads results have improved by 40% with similar spends. - Product Communication Responsible for strategizing and executing 360 marketing activities for appointed model to fit with business objectives. Launched the Hilux GR Sport in 2023. - Data Analysis Responsible for collecting and studying data from past campaigns for key learnings, benchmarking, and propose improvement points for future digital campaigns. - Sports Marketing Responsible to maximize awareness and storytelling of Toyota GAZOO Racing Malaysia through Social Media Content Creation and Digital Media Buys.

- Establish brand presence in Malaysia - Ensuring language and collaterals are all in accordance to regional CI - Plan and execute marketing strategy for the brand based on the direction given - Manage and execute all PR activities for the brand and foster relationships with local media - Managed the launch event of the Brand and Suzuki Swift Sport with limited budget- Ensuring involvement from different departments on events and PR Activities

- Embarked and established digital marketing efforts for the company - Determined key KPI for digital marketing efforts and benchmarked against regional - Provide briefing and training to dealers and stakeholders nationwide on all digital marketing SOPs and KPI - Worked closely with agencies to ensure efficiency of digital marketing efforts - Worked closely with principal to optimise ads spend and presence in digital space

- Organise multiple roadshows nationwide to ensure brand presence - Assist in new model launches planning and execution - Ensuring branding of all dealers are compliant with latest brand CI from principal - Oversee social media content and strategy - Assist sales and marketing activities for all 3 brands (Peugeot, Citroen, DS Automobiles) - Prepare all PR materials for events throughout the year