Junie C. Email & Phone Number

With a Master of Science in Marketing from Purdue University and a diverse and analytical skillset, I am a data-driven marketing analyst who can leverage data insights to optimize marketing campaigns, drive strategic decision-making, and deliver business growth. I have a strong foundation in marketing theory and practice, as well as hands-on experience in applying data science tools and techniques to real-world problems and scenarios. In my most recent role as a Graduate Data Science Researcher at The Data Mine - Purdue University, I collaborated with AbbVie to deploy multi-touch attribution models using Markov Chain and XGBoost, refining touchpoints across the customer journey and enhancing marketing effectiveness. I also have experience in designing and conducting A/B testing, developing KPIs and interactive dashboards, and creating compelling and engaging web content for social media platforms and newsletters. I am proficient in SQL, Google Analytics, Tableau, Python, and R, and I have earned multiple certifications in data analytics and business analysis. I am passionate about learning new skills and technologies, and I am always eager to take on new challenges and opportunities in the field of data-driven marketing and business analysis.

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  Purdue University

  Marketing (Stem)