Develop comprehensive product design strategies aimed at improving both operational workflows and AI efficiency. Lead the end-to-end design process, from initial concept and ideation to final launch, ensuring that every step is aligned with user-centered principles. By fostering a culture that prioritized user experience, I successfully integrated user-centered thinking into the company’s design ethos, resulting in more intuitive, effective products that meet the needs of diverse stakeholders.· Collaborate closely with cross-functional teams to drive key design initiatives, creating impactful product features and dashboards that enhance operational efficiency for internal customers, including the Voice AI operations team, support, account management, and engineering.· Design web applications to assist the engineering team in troubleshooting and optimizing AI performance.· Spearhead a comprehensive redesign of the menu portal, conducting user research and developing the entire design flow, from user journey mapping to high-fidelity prototypes.Initiate and execute new product design processes from inception through implementation, including the creation of the Presto Design System, the Upsell tool, and the VoiceOps dashboard, meeting the diverse needs of both internal and external users.· Develop a centralized and unified configuration management interface, significantly reducing manual processes.· Provide critical design support for Sales and Marketing initiatives, often on short notice and with competing priorities.

Assist businesses to identify big opportunities and user problems. Innovate based on the user's needs, and help achieve business goals. Work with cross-functional teams to deliver and launch products.

Develop product design strategy for user engagement and lead the end-to-end design process from concept creation to product launch. Facilitate brainstorming sessions throughout the design process with product owners, content writers, researchers and cross-platform designers. Collaborate with cross-functional teams and create design strategy, including new design initiatives, feedback flow, communication center, and design system.· Enhance user onboarding experience and drive retention strategy across Web, Mobile, and Desktop App. · Lead product design strategies and launch innovative identity protection features to Millions of users in the digital cybersecurity space.· Create concepts for product integration and business growth in core products.· Design and launch a new cross-platform customer feedback tool to analyze customers’ data.· Mentor junior designers and provide design directions.

Create data-informed design solutions for responsive Web focusing on the growth of new members and conversion rate/company revenue. Work with user researchers to conduct user testing; work with data analysts to retrieve the A/B testing data and iterate designs based on the testing results.· Increase company revenue with A/B test-winning designs based on data performance and user research learnings.· Increase Mobile conversion rate by 20% in member acquisition flow.· Present design concepts and review feedback with senior staff and stakeholders across functional teams.· Work with PM and engineers to resolve product issues; review and signoff the quality of product before launch.· Provide engineers detailed design specifications and assets for responsive Web design across all platforms from Desktop, Tablet to Mobile.· Be part of the design committee building the product UI toolkits to standardize the branding for product and marketing organizations.

Build a powerful, useful and easy-to-use Business Intelligence tool that beautifully visualizes and analyzes data for iCharts existing customers.· The new product design helped iCharts close a Million dollar deal.· Create new user flow, product features, and user interface to improve the user experience in iCharts products.· Create design solutions with technical constraints in mind for complex data visualization tools.· Redesign UI elements, and create product UI tool kit with detail-defined stylings and functionalities. · Help building a user testing plan for testing the new product with existing customers, and advise on how to conduct the user interviews.

Redesign cross-platform product experience for the personalized financial and credit services, including responsive Web and Mobile apps to drive revenue growth and user retention. Create data-informed design in a lean UX design process. Create design solutions for potential business partners.· Increase the growth of new users and average revenue per user by 30% with the product redesign. · Conduct user research/interviews and lead the design iterations based on testing results.· Create and present the early design concept, sketches, wireframes, user flows and UI mockups with stakeholders.· Support and improve the design process between product and engineering teams.· Manage design requests from cross-functional teams; provide feedback to junior designers and design interns.· Winner of the US Mobile & App Design Financial Product Category

Livescribe is the maker of Pulse/Echo smartpens that can record and playback everything you write and draw on the paper. You can transfer your notes into a digital interactive pdf, and play and search your notes on the mobile devices.• Create Smartpen software user experience with flowcharts, interactive wireframes and mockups that meet product and technical requirements.• Launch multiple end to end product designs and developments including Echo WiFi Smartpen out of box experience and the product registration flow.• Present end-to-end design solutions and prototypes to the product managers, and Web engineers.• Design/develop Web Front-end templates and microsites with dynamic content.• Communicate project scope and define Web Front-end tasks with engineering and product/marketing teams.• Manage Web Front-end tasks and lead the Web deployment within the Agile iteration process.

• Launched Smartpen online App store, desktop app, and marketing solutions.• Design/develop online web store UI and E-commerce platform integration.• Design and maintain customer-facing Websites and Marketing campaigns.• Collaborate with Front-end Web developers and back-end engineers to develop Web layouts and templates with presentation layer code including HTML, CSS, and JS.

Clients: iCharts, YouTube, Online E-commerce Store, Social Networking Sites, Traveling Agency, Magazine• Help companies establish product directions. • Create design solutions and UX flows for new product features.• Design UI mockups for clients in various industries, including tech companies, video gaming magazines, social networking sites, local restaurants, traveling agencies, online ads companies, and online e-commerce stores.• Implement Front-end Websites and Email campaigns with HTML/CSS/JS.

• Achievement: Design pitch to new clients• Designed information architecture and creative concept for Flash/Flex Web sites and rich Internet applications. • Projects included solutions for E-commerce Websites, social networking sites, sports, video gaming, luxury goods and technology provider for the following clients: Adobe, Association of Tennis Professionals (ATP), PeLiMe social network, TheStoryChest network and VirtualLogix. • Simplified complicated information and presented it to users in an intuitive and appealing way. • Participated in the usability test, and created graphic elements in the style guides for Web development team.

Designed and developed websites from concepts to launch including information architecture, visual design and presentation layer code. Designed GPS navigation systems user interfaces.