-Analyze brand positioning and create& maintain company image

Brand Manager

Brand Communication

As to my current work as branding manager of Healthconn, the biotech subsidiary of Foxconn Technology Group, I have been responsible for training a team to write press releases, sales kits and to launch advertising on line for new products and services. I also handle biotech related branding communications of Foxconn Technology Group and generate media interest to carry stories. For job duties of hospitals and enterprises, the critical challenge was to downplay negative issues covered by news or social media. It is worth saying that I successfully coordinated and published the book, The Multi-faceted Health Prediction: Precision Laboratory Medicine, for the Foxconn Technology Group in July 2019.

Brand communication

Brand Comunication

*Establish and maintain relationships with external liaison. *Develop a strategic vision of the communication resources to be deployed *Ensure seamless cooperation and communication cross function with stakeholders. *Formulate and implement media strategies in line with business objectives, including desired results in support of marketing goals and handling of crisis communications *Manage all components of campaign development, implementation and measurement and must be able to make sure that all communications efforts – from PR, to marketing, to visual, to social media – are working together in harmony*Provide media outreach support for trade shows, media or corporate events *Drive and develop strategic communication programs that increase brand awareness and thought leadership. Merits *Achieved high visibility for in print, broadcast, TV and online media outlets on the basis of near zero marketing cost. *Achieved completions of business deals with foreign companies in Japan and the Philippines.

*Scheme and plan PR events (including CSR/charity efforts): develop project management - pitching compelling story angles.*Organize and facilitate media visits, interviews and media events such as press conferences*Arrange Group Tour for VIP.*Manage PR budgets and identify media trends, opportunities and spin strategies.*Arrange media interview and issue press releases *Build, identify and ensure the development of image to meet the evolving needs of a growing hospital.

*Monitor and ensure hospital compliance of organizational guidelines and SOPs*Analyze and measure results of PR programs*Support and motivate team members to achieve their annual Job objectives *Maintain and protect the brand’s reputation; anticipate and manage crisis*Implement the brand strategy with all relevant media outlets (magazines, television, radio, Internet, new media, social networks..) to achieve 360° communication*Brand and implement PR event activities (press conference, forum, charitable free clinics, etc.)*Contribute retail operations expertise to internal and external retail training program development*Represent and be the hospital spokesperson for external targets (media…)*Write touching pitches, articles, and other materials that convey the essence of Tzu Chi Spirit*Coordinate to establish and maintain relationships with external local government and internal branches of the hospital.*Build strong relationship with government officials and handle various inquiries. *Initiate brand promotional activities and evaluate its effects*Communicate effectively with Internal and external organization members

*Write and edit the corporate publication, product materials and marketing literature *Create and implement groundbreaking integrated PR campaigns *Work closely with the BU Supervisor to develop branding and marketing tactics to support the objectives *Identify, build, broaden and manage relationships with key cross-Straits customers *Monitor revenue and expenditure in the department to ensure attainment of profit objectives *Develop the brand image and visibility locally: implementing SOPs, procedures, policies and controlling the achievement of CIS *Maintain networks with media to maximize the effectiveness of marketing and PR campaigns *Track and benchmark the charitable performance of the foundation, identify support in line with the Group to improve image *Develop and implement strategic PR programs to achieve significant increases in brand awareness. *Develop team members' potential competencies and capabilities. Provide necessary coaching and on-the-job training to the team.

*Create ,operate and manage the first PTS overseas branch in Washington D.C., USA *Conduct forum in terms of affairs across Taiwan Strait. *Cover international news in Washington DC, USA. *Cover feature stories of the US government and charitable organizations

*Manage reporters in the political team to cover news. *Create and attain Correspondent in Beijing, China.

*Monitor and guarantee qualities and trends of TV news. *Develop efficient ways to cover news among branches of the broadcast network.

*Write interpellation documents concerning governmental performance *Assist legislator election Campaign *manage legislator’s media relationship