Alberto Chiang Email & Phone Number

Portugal

Sea Shepherd is an international non-profit, marine wildlife conservation organisation. Our mission is to end the destruction of habitat and slaughter of wildlife in the world's oceans in order to conserve and protect ecosystems and species.

Remote

Remote

Developed and executed global campaigns, including data gathering, segmentation and list building; set up email and advertising programs; create workflow logics, automations, and data integrations between multiple systems.Worked with vendors to implement new digital marketing technologies and deliver projects within time and budget. Made sure that these new technologies are properly integrated and syncing with our existing tools. Provided support to internal teams through training and product launch, ensuring that they understand the capabilities and new processes.Served as the system administrator to maintain and optimise our marketing database and tools: Salesforce, HubSpot, DemandBase, LinkedIn Ads, Google Analytics, WordPress, Databox and Unbounce. This included performing health checks, monitoring API connections and sync errors, and staying up to date with new functionality.Stayed up to date with industry best practices to identify new digital platform opportunities and help Agilyx align with state-of-the-art new technologies. Performed quarterly reviews of sales and marketing needs, requirements, and feedback to understand if system set-ups are still relevant and if there is room for improvement.Primary contact to provide support and best practices to Agilyx teams in their daily use of our technology stack. Worked as the contact between internal marketing teams, agencies, IT, and software vendors. Escalated internal and agency support tickets to vendors to solve concerns in a timely fashion. Aligned with stakeholders to understand activity goals, KPIs, marketing, and business objectives. Came up with ways and set ups to track specific activities in multiple systems and bring all data sets into one system for reporting identified KPIs. Took complex and large data sets and present them in a simple compelling story for stakeholders.

Victoria, Bc

Managing marketing strategy, planning and tactical execution for North American division of Unit4 in Professional Services and NGO markets.- Content Marketing: Planning, mapping, writing and creating the right content for target audience, in every stage of the buying cycle. Content includes blog posts, case studies, webinars and white papers.- Paid and Organic Acquisition: Keyword research for on-page SEO, PPC campaigns and Social Media advertising. - Email Marketing: Creating, defining and managing email nurture program to engage leads and move them down the funnel. Writing, proofreading and optimizing promotional and nurture emails. Compiling reports and analysis on key email marketing metrics. - Landing Pages: Creating and optimizing landing pages for conversion, lead generation and search.- Webinars: Assisting with the content development, editing and promotion of multiple webinars using ON24 webinar tools.- Social Media: Creating LinkedIn posts and sponsored updates, to generate engagement, followers and leads.- Analytics: Compiling reports and metrics from Google Analytics, CRM (Salesforce) and Marketing Automation (Marketo) in order to understand successful tactics and areas for improvement.

Victoria, Bc

Responsible for qualifying inbound leads, outbound prospecting, demand generation and generating MQLs. Initiatives included:• Prospecting Emails: Wrote multiple prospecting emails to identify potential buyers and sales opportunities• Email Marketing: Coordinated with vertical lead to identify topic and nurture flow that would engage and move prospects down the funnel. Wrote email follow-ups to prospects that took action.• Top Prospects Research: Identified market size and top organizations that fit with Unit4’s target market.• Outbound and Inbound Calls: Made multiple calls to identify potential buyers and qualify prospects.

British Columbia, Canada

Assisted with all marketing related activities, from content creation and landing pages to email marketing, event marketing and graphic design.• Email Marketing: Wrote lead nurture emails and event promotional emails to existing customers. Assisted with creation of HTML email templates in Marketing Automation (Pardot)• Content Marketing: Assisted with content for lead generation.• Online Marketing: Assisted with ad copy for PPC campaigns and keyword research.• Event Marketing: Assisted with coordination and email promotion of user conference and training events.• Graphic design: Assisted with the design of retargeting ads, call-to-actions and web banners.• Webinars and Landing Pages: Created multiple landing pages and assisted with the promotion of webinars.

Queensland, Australia

- Advised customers to find the right surfboards by assessing their skills, weight and height, as well as the type of waves they surf.- Assisted taking pictures of surfboards and publishing them on social media.- Received, tracked and entered new inventory in the system.- Maintained store appearance and visual merchandise standards- Helped customers with online and telephone sales

British Columbia, Canada

Event Planning and Execution: Involved in all aspects of planning and execution of a five day conference. This include event planning, management of online registration system, budget management, food and beverage planning and onsite logistics.Event Promotion: Called and promoted the conference directly to customers. This included cold calling and promoting the event over the phone and through email to customers. Set weekly goals, exceeded them and set a record for early registration.(200% increase in attendance over previous conference). Kept records in CRM(Salesforce.com), Online Registration System(Reg-online) and fully utilized a Marketing Automation Tool (Pardot) to track interest and maximize attendance for the conference.Event Communications: Involved in all aspects of conference communications from email correspondence, copywriting, surveys, website updates, creation of conference hand outs, certificates, name tags and promotional give away items for the conference.

Victoria, Bc, Canada

- Promoted surf camps and social events through social media channels, emails and face to face.- Communicated, built relationships and negotiated with sponsors- Set up different tents and booth for special events and ticket sales- Arranged posters, printing and distribution of promotional material- Organized surf camps, by researching and booking transportation and accommodation.Successes:- Built the surf club from the ground up. We were able to obtain 800 paying members and 1656 Facebook members.- Raised more than $3000 and gathered crowds greater than 400 people in one event, dramatically increasing club awareness- Built partnership with brands and surf shops to obtain multiple year sponsorship. Brands such as Red Bull, Rip Curl, Quiksilver and O'Neill

British Columbia, Canada

- Assisted customers with surfboard, SUP and wetsuit sales- Organized and assisted customers with surfing and SUP rentals, as well as surf camp reservations.- Maintained store appearance and visual merchandise standards- Helped customers to select surfboards, skateboards and snowboards- Assisted customers with the transaction process- Created the best shopping experience for customers- Perform merchandising tasks, such as re-stock, re-merchandising, display and, price markdowns- Assisted with social media engagement

British Columbia, Canada

- Assisted customers with surf, snow and skate gear as well as clothing products.- Maintained store appearance and visual merchandise standards- Designed in-store signage and visual displays- Tracked and entered new inventory- Designed promotional pictures and layout of websites and posters- Performed merchandising tasks, such as re-stock, re-merchandising, display and, price markdowns- Helped to drive online traffic with social media and content marketing - Updated and created website content

Bachelor Of Business, Marketing

Diploma In Online Marketing, Distinction

Foundation of Online Marketing including: - Web Design - Web Development - Analytics - Email Marketing - Pay Per Click Advertising (PPC).

Bachelor Of Business Administration (Bba), Marketing Communications Management

Exchange Program, Marketing