Kathleen Chiang Email & Phone Number

Austin, Texas Area

Austin, Texas Area

New York, New York, United States

• Led development and execution of annual online content and robust e-mail calendar for nestfragrances.com• Managed creative and copy briefs from ideation to final approvals and execution• Oversaw freelance copywriter, providing project based feedback and managing hours• Coordinated partnerships with sampling channels to support brand growth and recognition in key demographic segments• Led ideation and execution of retailer training, events and collateral to support key product launches and time periods

New York, Ny

• Supported then led the development and execution of annual online content calendar for nestfragrances.com• Supported department store e-commerce channels • Managed freelance copywriter and workflow• Prepared retail training support documents: one pagers, training decks and selling tools• Coordinated planning and execution of corporate retailer events and trainings• Maintained and executed monthly YOY retailer spend and activity tracker

Greater St. Louis Area

• Responsible for all Energizer digital content at Energizer’s fastest growing eCommerce customer, content utilized as standard across the organization for all other retailer’s .com sites• Led annual promotional planning for Battery and Lighting category, working closely with Sales and Category team• Responsible for understanding Amazon promotional levers, and how to successfully launch a new product and grow search relevancy.

Greater St. Louis Area

• Led annual promotional planning for Lighting category at store level and online promotions on Target.com • Managed online product assortment with Sales• Led creative development from brief to final deliverable with Agency partners

Greater St. Louis Area

• Managed media budget, negotiating placements with the media agency and reviewing to optimize performance during key selling periods• Played a key role in the annual promotional planning for Energizer’s largest account, aligning Brand objectives with Walmart’s focal points• Key contact for Agency partners, managed and led creative development from concept to final deliverable

Greater St. Louis Area

• Worked closely with Category Manager analyzing data to draw insights on the category's health at Walgreens.• Utilized insights to provide recommendations on promotional activity and plans.

Greater St. Louis Area

1 of 3 rotations in an accelerated training program with two years of cross-functional, high exposure, rotational positions across Trade Marketing in the following roles: Category Insights Analyst, Marketing Assistant- Shopper Marketing, and Customer Development Analyst•Accountable for developing successful marketing programs at the account level through penetrating and developing relationships within the Walmart’s marketing organization. Responsible for understanding the Walmart’s objectives, strategies, and shoppers. Worked cross-functionally with the brand and sales teams.

Greater St. Louis Area

1 of 3 rotations in an accelerated training program with two years of cross-functional, high exposure, rotational positions across Trade Marketing in the following roles: Category Insights Analyst, Marketing Assistant- Shopper Marketing, and Customer Development Analyst.• Responsible for analysis and insights around National Category trends and promotions, industry and competitive intelligence, sales tracking, and new product launches.