BlueX is a fintech company spearheading the world’s leading digital supply chain marketplace. By digitally connecting buyers and sellers, BlueX has developed a neutral platform to allow shippers, freight forwarders, and carriers to make ocean logistics and transportation more accessible and manageable. It's latest platform - BlueX Pay - allows shippers and carriers to pay and receive payments digitally, and also manage their cash flow better with Pay-it-Later solutions.• Lead and manage the product, marketing, design, and support teams to create and launch the BlueX Pay fintech platform and Pay-it-Later product for payers and vendors in the supply chain, enabling cross-border payments and alternative financing solutions.• Launched industry-unique BlueX Pay-it-Later service to enable shippers to ship first, pay later with 30 to 60 day terms. • Managed launch of white-label SaaS solution with dynamic pricing for ocean carriers and freight forwarders. More than 20,000 shippers and freight forwarders globally now use Evergreen Marine's BlueX-built digital booking platform.• Define and shape company product line, including open-sourced eBL and API strategy. • Lead overall marketing strategy, including product, brand, social media, and PR. • Spearhead and led development of trade services (asset tracking and freight financing) via partners.

Children’s feet grow extremely quickly, and as busy parents we all have a hard time keeping up. That’s where SpeedSmith™ can help - our app gives you the confidence of knowing the right shoe size, and our shoes make sure your kid is prepped for any occasion. Plus, we have our own line of cool kicks, our KnitForm shoe is ultra-lightweight, and offers the comfort of a stretchy sports sock in a street-able style.• Co-founded and ran direct-to-consumer digital footwear brand for children. • Sold app to major athletic brand in 2019.• Developed first-of-its-kind, patent-pending, mobile app to size children’s feet and track foot growth over time; app conception, architecture, and project management; app includes e-commerce for purchase of SpeedSmith shoes.• Responsible for strategy and execution for all digital touchpoints, including social media, web, advertising, email and messenger marketing.• Defined overall marketing strategy, including branding and positioning, creative look-and-feel.• Managed development of brand, brand book design with outside agency, and filing of trademarks worldwide.• Managed all packaging, collateral, and printed material development. • Developed and executed direct-to-consumer fulfillment strategy from Taiwan to US.• Managed all aspects of finance and accounting.

• Led successful global launch of the world’s smallest 1-inch sensor camera, securing significant press coverage in leading consumer, tech and photography publications (The Wall Street Journal, WIRED, DPReview, etc). • Led and drove execution of integrated marketing strategy with limited budget. • Defined and managed branding and positioning; created integrated campaign plans.• Managed creative and development of channel marketing assets, including ads, videos, animations, photos, brochures and in-store point-of-sale displays.• Drove integrated global marketing efforts across marketing teams spanning Paris and San Francisco. Built and oversaw a team of eight and managed five agencies.• Developed strategy and managed brand ambassador and influencer program.• Responsible for strategy and execution of all events such as CES, PhotoPlus Expo, Salon de la Photo.• Led creation and development of product packaging, for launch in retail channels such as Apple, Amazon, and B&H.

Led strategic planning, including overall brand positioning and competitive analysis in consumer wearable space. Developed and implemented brand strategy for newest wearable device, the Lumo Lift. Managed content creation (packaging, advertising, videos, photos, sell sheets).

We sold Orbit Baby to Ergobaby in the fall of 2011. I continued all my responsibilities for marketing the Orbit Baby product line.

• Co-founded and ran profitable consumer product company, with emphasis in marketing, sales, and business development. Sold Orbit Baby to Ergobaby in late 2011.• Built Orbit Baby brand from the ground up with limited budget; established one of the most coveted brands in the premium juvenile products industry as the celebrity stroller-of-choice.• Led strategic planning including brand positioning, market and competitive analysis, customer segment selection and penetration, and consumer acquisition plans.• Oversaw product marketing for launch of new products, developed product specifications and positioning, interfaced with engineering and supply team for product development, product pricing and lifecycle management. • Defined and managed overall digital strategy, website design and implementation for both Orbit Baby brand site and shop.orbitbaby.com e-commerce website.• Developed and tracked metrics and success criteria for all marketing programs and activities; managed budget.• Defined and oversaw communications including public relations, collateral, advertising, white papers, trade shows.• Managed creation of all creative content including photos, videos, marketing language, taglines and blog; contributed to creation of brand essence, look-and-feel, photographic and website style.• Acted as brand ambassador and spokesperson to press, at industry events, and for profile articles.• Created sales strategy for both US and abroad. Built up team of account managers, managed 300+ brick-and-mortar locations and online retail sites. Developed training regimen for internal sales force. Led S&OP planning to manage inventory levels.• Laid groundwork and developed messaging strategy for customer care team.