PR and Communication Manager with a solid experience accrued working for full-service communication agencies. I master both product and corporate communication, with a specific focus on tourism, luxury, hospitality, aviation and fashion/sportswear.I’m responsible for the development of strategic marketing plans and integrated on- and off-line communication projects, and for taking care of their effective implementation coordinating dedicated teams, with a deep commitment for my client’s satisfaction.Beyond using traditional PR and press office tools I also plan and oversee the execution of events, co-marketing operations, on and off line advertising campaigns and social media programs aimed to increase brand visibility, grow community, and build relationships with brand audiences on social media platforms such as Facebook, Twitter, Instagram and more.For me PR does not mean “public” yet “personal relations”: a personal approach which I use to apply both to the tasks/clients I’m assigned to and to the people I come in touch with every day.