Chiara Giacomelli Email and Phone Number

• Definizione e implementazione Piani di trade marketing per i brand Moncler, Jimmy Choo, Karl Lagerfeld e Kate Spade• Sviluppo e implementazione di attività trade marketing on line/off line dei clienti • Trade marketing budget management• Preparazione presentazioni canvass• Sviluppo, redazione, partecipazione di presentazioni training ai retailers • Forecast• PR e gestione eventi

Managing of Retail Channel, both physical and digital, managing partnerships with Rinascente and Sephora Italy & Greece.Visual Merchandising- Execution of new corners and EDGs with the partnership of local and foreign suppliers (organizing, planning and responsibility for cost and deadlines) and update of point of sales and in store communication based on new launchesIn-store Experience- Managing the implementation of retail specific go-to-market activities (in-store events, influencer activation, drive to store activations) to enhance the customer experience in store - Events developer - PR & Influencer marketing E-store Experience- Creation of Annual Digital and Promo Plan for the clients- Creation and update of brand pages in Rinascente and Sephora websites- CRM activations - Influencer activation drive to e-store- Social Media pack Direct managing of ghd Beauty Promoters - Training for retail staff in order to improve ghd consumer journey and customer relations- Beauty Promoters weekly plans Data analysis- Monthly review and monitoring KPIs to evaluate Italy success (sell-in and sell-out).- Continuos monitoring of sales

Digital MarketingInfluencer MarketingSocial Media MarketingEvent organization Trade Marketing