In charge of developing a social media marketing strategy for the company’s LinkedIn account.Managing the WordPress website and its SEO.Monitoring website performances through Google Search Console and G4.

With extensive experience in HubSpot, I managed the creation of multimedia cross-channel marketing campaigns, workflows for lead acquisition, personalized meeting calendars, and landing pages for interviews and form submissions. I led social media and community management efforts, including launching Italia Sostenibile's social channels, managing Facebook Ads campaigns, SEO for YouTube, and creating B2B newsletters via MailChimp. Additionally, I played a key role in project management by… Show more With extensive experience in HubSpot, I managed the creation of multimedia cross-channel marketing campaigns, workflows for lead acquisition, personalized meeting calendars, and landing pages for interviews and form submissions. I led social media and community management efforts, including launching Italia Sostenibile's social channels, managing Facebook Ads campaigns, SEO for YouTube, and creating B2B newsletters via MailChimp. Additionally, I played a key role in project management by collaborating on a new work management system in ClickUp and the development of the B2B newsletter "inCopertina." I also supported company events by handling sign-ins and producing social media content. Show less

In charge of outlining and planning social media content.Created and distributed the biweekly internal newsletter.Wrote, edited, and published press releases and SEO-friendly blog articles through WordPress and the external monthly newsletter through Microsoft Dynamics.Extensive use of tracking tools such as Google Analytics, Google Search Console, and SEMrush.Established a monitoring system for SEO performance & keyword tracking, outlined a plan to improve current… Show more In charge of outlining and planning social media content.Created and distributed the biweekly internal newsletter.Wrote, edited, and published press releases and SEO-friendly blog articles through WordPress and the external monthly newsletter through Microsoft Dynamics.Extensive use of tracking tools such as Google Analytics, Google Search Console, and SEMrush.Established a monitoring system for SEO performance & keyword tracking, outlined a plan to improve current analytics.Handled employer branding strategies through LinkedIn. Show less

Implemented a Google review badge for parents and babysitters which brought more than 500 new reviews to the platform within the first two weeks.Managed English and Italian-speaking social media accounts. Handled community interactions with customers from Australia, New Zealand, and Italy across platforms. Worked on link-building campaigns with Hunter.io.Copywrote SEO-friendly blog posts on a variety of topics.Customer Service through Creator Studio and Helpscout.

Created and planned B2B social media content for Twitter, LinkedIn, and Instagram.Copywrote blog posts and whitepapers.Assisted with the planning and creation of the company podcast.Handled community relations with customers present on the dedicated company platform.Designed an Employer Branding strategy for the company’s Instagram account. Assisted with backlinking and SEO.

Increased the number of Instagram followers from 60 to 500 in the first 3 months through a series of online and offline strategies.Created B2C social media content for Facebook and Instagram.Managed Facebook Ads and Google Search Ads.Designed printed and downloadable promotional materials.Planned and advertised in-winery events.Handled B2B relationships with suppliers.

Introduction to PR and Social Media Marketing as part of a working student program.