Chiara Morando Email and Phone Number

Key areas of responsability:Loyalty&Incentiveo Management of a sales team (2 multi firm agents) and one internship resourceo Negotiation and definition of framework agreements with the main direct customers (Q8, Selex, Ferrero, Uniclub, Conad) , and with the main agencies Loyalty (Jakala, TCC, Improve, Coro Marketing)o Management and maximization of Profits and Losses with respect to the Budget and quarterly forecasts with responsibility on turnover, margin and sales plans for the management of product procuremento Search and activation of new direct and indirect customers for business developmentTv Home Shpping Channel: o Management of QVC channel and the main calendar of special deals/shows o Organization and preparation of the shows coordinating the product demonstrations and training the guests with marketing teamo Management and maximization of profit with respect of budget, forecast.Mediamarket o Management of the customer planning sell in and sell out activities : flyers, promotion, layout definition of DA productso Management of the accrual budget to be spent in activities online and offlineo Management of e-trade marketing plano Management of international agreement and sharing with international team of the 360° plans.A really good experience in Trade Shopper marketing in different product categories and different channels , managing in store and out store activities.I deal with trade marketing activities in all sales channels like GDO, Drugstore, Online both in Italian and main foreign countries markets. I also manage all sell-out activities thanks to the valuable help of store accounts and merchandisers.