Chiara Piccini Email & Phone Number

Italy

Milano, Lombardia, Italia

Part of the Southern Europe Strategic Marketing team, as Head of Brand & Digital I:- Lead a diverse team of 15 professionals specialized in digital marketing & automation, brand communication, events, content creation and social media management, employing a multichannel approach to ensure a seamless and effective customer journey.- Develop and execute comprehensive digital strategies across multiple platforms to enhance brand visibility, engagement and conversion rates.- Drive innovation in digital marketing initiatives, leveraging emerging technologies and trends to stay ahead of the competition.- Manage stakeholders and drive change management initiatives to ensure alignment with company objectives and foster a culture of continuous improvement.- Track key performance indicators (KPIs) and oversee financial management to optimize budget allocation and drive ROI across digital channels.- Spearhead targeted digital campaigns tailored to resonate with diverse consumers demographics, driving conversion through personalized experiences and compelling content.- Actively participate in global projects, collaborating with cross-functional teams to leverage insights and best practices for business growth.

Milan, Lombardy, Italy

Directly reporting to Communication Manager South Europe, I managed the Marketing, Digital, Corporate and Internal communication activities for Italian and East Adriatic markets, with a dedicated international team of 4 people in 2 countries.Main responsibilities:• managing and coordinating resources, stakeholders and tools to implement communication projects in the region• creating communication concepts and integrated communication campaigns for online and offline channels• leading the activation of product launches and promotional campaigns in coordination with product managers and salesforce• planning and monitoring the digital strategy through different channels (website, SoMe, paid media, e-mail marketing, etc.)• planning and organizing agreed events (national trade fairs, corporate and internal events, workshop, seminars, trainings, etc.)• selecting, managing and coordinating external suppliers (PR agencies, graphic designers, typographies, etc.)• keeping the financial management of the departmentSince July 2019 I had been also part of Content Strategy project of ROCKWOOL Group, being appointed as Content Manager for South Europe division and taking actively part in the Editorial Board of the Group to define and manage the Global and Local content calendars.

Milan, Lombardy, Italy

Within an international communication department and with a dedicated team of 5 people, I actively:• planned, coordinated and implemented all internal, external and corporate communication plans for Italy, East Adriatic and Balkans• managed and coordinated resources, stakeholders and tools to plan and implement communication plans in the region• adapted, coordinated and monitored web site contents, advertising material, software and applications• was responsible for promotional campaigns and advertising, both online and offline• was responsible for any kind of support material for events (workshops, trade fairs, etc)• managed and coordinated external PR agencies, graphic designers and typographies• kept the financial management of the department for Italy, East Adriatic and Balkans

Milan, Lombardy, Italy

Being part of the Italian Marketing team, I:• was responsible for all the communication activities in the launch and promotion of new products and systems• co-ordinated the advertising campaigns online and offline;• was responsible for corporate website and all the other digital activities, including monitoring process through defined KPIs.• co-ordinated and managed the preparation of marketing material (catalogues, brochures, leaflets, etc.) and support material for different kind of events (workshops, e-learning, trade fairs, etc.)• managed and coordinates the external PR agencies;• kept relationship and co-ordinated the work of graphic designers, typographies and other suppliers related to marketing communication activities

Milan, Lombardy, Italy

As my first experience in a multinational company, I:• followed the relaunch of the corporate website, working with Synkron Via CMS, winning Edilportale best website's competition in 2009• gave full support to all the communication activities of the company

London, United Kingdom

During 2 months as intern in this advertising agency in London, I supported one of the account for:• the research of new clients• the preparation of market analysis in the luxury and travel sectors• the creation of presentation for specific customers

Milan, Lombardy, Italy

• Realizzazione di rassegna teatrale per le scuole milanesi, promossa dal Comune di Milano• Affiancamento del responsabile marketing nella realizzazione della seconda edizione del progetto Universitybox, in collaborazione con 12 Atenei italiani• Preparazione e stesura di newsletter per studenti universitari• Gestione rapporti con enti pubblici• Creazione di una guida all’orientamento per gli istituti scolastici della Zona 4 del Comune di Milano

Training, Project Management

Profitable Leadership® Workshop

An intensive 1-week programme to connect with, and lead people

Training, Linkedin: An Opportunity To Enhance Our Business

Corso Di Specializzazione, Pianificare E Costruire Una Campagna Di Marketing Digitale, 30/30

English Course - Advanced Level (C1)

Comunicazione D'Impresa E Marketing, Marketing, 110/110 E Lode

Maturità Classica, 100/100