- Skilled in managing priorities in dynamic environments: Managed the SEO channel across several HelloFresh markets and associated brands, ensuring effective strategy implementation.- Energetic and driven, adept at initiating major changes in expanding companies: Led SEO content strategy for HelloFresh and related brands, maximizing digital impact.- Independent and self-starting, yet cooperative and team-oriented: Collaborated with tech and brand teams, integrating SEO strategies across multiple brands.- Tenacious with keen emotional insight for strategic decision-making: Balanced effort intensification and strategic shifts in SEO management for optimal results.- Analytical abilities, detail-oriented, with strong business insight: Conducted data analysis to refine SEO tactics, improving online presence and engagement.- Proficient in communication and diplomacy: Ensured alignment of SEO strategies with brand objectives for HelloFresh and its related brands.

- Derived actionable insights from data and effectively guided decision-making for SEO in 13+ markets.- Define structured plans to improve SEO efficiency. - Identified growth areas in site structure, keyword selection, content development and on-page optimization.- Ideated a Digital PR strategy and implemented Content Marketing Campaigns across 13+ markets.- Managed the relationship with 6 SEO agencies and 10+ local HelloFresh teams.- Optimized day-to-day performance based on strong systematic and investigative thinking.- Tracked, analyzed and reported on SEO KPIs and success metrics using data analysis.- Strived in an international, fast-paced environment.- Experienced in main SEO tools (GSC, GA, Ahrefs, Sistrix, Oncrawl, Screaming Frog).- Created SEO pages on the CMS Contentful.

OFF-PAGE SEO:• Supported and planned content marketing data-driven campaigns aiming at increasing Brand Awareness and visibility in more than 10 countries• Managed the content outreach strategy with agencies• Owned the analysis, quality check and sign-off of outreach opportunitiesON-PAGE SEO:• Run keyword research and competitive analysis to find areas for organic growth and improve on-page performances based on the SEO roadmap• Contributed to on-page SEO optimization projects, and work with the tech team on technical improvements• Monitored relevant KPIs, managed their analysis and reporting

• Took control of improving the email deliverability strategy by optimizing list cleansing, segmenting email list, and setting expectations• Assisted existing customers through e-mail and telemarketing as well as searched and reached out to marketing qualified leads (MQL)• Implemented a short-term content plan for social media and created the relative content• Managed contact database and regularly updated it