Channel Promotion Manager Heineken, Ichnusa E Desperados
Current
Mar 2017 - Present
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Chiara Ronchetti Email & Phone Number
Channel Promotion Manager presso Heineken Italia
at
The HEINEKEN Company
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 100%
Current company
Role
Channel Promotion Manager presso Heineken Italia
Location
Milan, Lombardy, Italy
Company size
Who is Chiara Ronchetti? Overview
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Quick answer
Chiara Ronchetti is listed as Channel Promotion Manager presso Heineken Italia at The HEINEKEN Company, a with 12079 employees, based in Milan, Lombardy, Italy. AeroLeads shows a matched LinkedIn profile for Chiara Ronchetti.
Chiara Ronchetti previously worked as Channel Promotion Manager Heineken, Ichnusa e Desperados at The Heineken Company and Brand Promotion Manager Heineken at The Heineken Company. Chiara Ronchetti holds Master Of Science (Msc), Marketing Management, 104/110 from Università Commerciale 'Luigi Bocconi'.
Company email context
Email format at The HEINEKEN Company
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The HEINEKEN Company
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Profile bio
About Chiara Ronchetti
Chiara Ronchetti is a Channel Promotion Manager presso Heineken Italia at The HEINEKEN Company. She possess expertise in fmcg, trade marketing, analisi di mercato, pricing, marketing mix and 7 more skills. She is proficient in Francese and Inglese.
Listed skills include Fmcg, Trade Marketing, Analisi Di Mercato, Pricing, and 8 others.
Current workplace
Chiara Ronchetti's current company
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The Heineken Company
8 roles
Chiara Ronchetti work experience
A career timeline built from the work history available for this profile.
Brand Promotion Manager Heineken
Mar 2016 - Feb 2017
Brand Promotion Manager Birra Moretti&Dreher
May 2015 - Feb 2016
Trade Marketing Specialist - Off Trade
Responsible for Rum, Whisky and Bitter Portfolios (main brands: Havana Club, Chivas, Ballantine’s, The Glenlivet, Ramazzotti) – 60% of total turnoverMain responsibilities:- Sales forecasting;- Annual promotional brand planning;- Budget allocation through distribution channels (P&L);- Development of sales policy and distribution strategies: pricing, advised assortment; - Decline marketing strategies by channels and by main clients;- In-store activities coordinator: special packs, promotions, merchandising, extra-visibility, brand evangelization;- In-store execution project manager (Main KPIs: out of stock decrease, improve space share, improve shelf visibility); - Sales Execution Optimization (Main KPIs: WD, WD Promo, Leaflet share, extra-visibility);- Category management;People manager (1).
Jul 2012 - May 2015
Junior Trade Marketing - Off Trade
In charge of White Spirits Portfolio (main brands: Absolut, Wyborowa, Beefeater, Malibu) - 20% of total turnoverMain Activities:- Sell-in and sell out analysis (Nielsen) and reporting;- In-store activities (special packs, extra displays, in-store promotions, POS materials)- Market analysis (field/desk);- Sales team support;- Coordination of main suppliers: creative agencies, merchandising agencies, others.
Nov 2010 - Jun 2012
Junior Trade Marketing - Cash&Carry And Border
- In-store activities (special packs, extra displays, in-store promotions, POS materials)- Sell-in and sell out analysis (Nielsen) ;- Market analysis (field/desk);- Sales team support.
May 2010 - Oct 2010
Assistant Brand Manager
Support to the Senior Brand Manager for Activia:- Analysis of brand and competitive scenario, consumer research;- Preparation of marketing plans;- Implementations of ATL and BTL activations- Development of new packs;- Management of the POS materials.
Sep 2009 - May 2010
Assistant Off Trade Sales Director
Support to the Off Trade Sales Director:- Monitoring of sell-in and sell out (Nielsen);- Analysis of prices, assortments and trade terms;- Operational support to sales force.
Feb 2009 - Jul 2009
Team & coworkers
Colleagues at The HEINEKEN Company
Other employees you can reach at theheinekencompany.com. View company contacts for 12079 employees →
DG
Dagim Genene
Colleague at The Heineken CompanyAddis Ababa, Ethiopia
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MD
Mara Duhig
Colleague at The Heineken CompanyWashington, District Of Columbia, United States
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AB
Anderson Bertodo Da Silveira
Colleague at The Heineken CompanyGuaíba, Rio Grande Do Sul, Brazil
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JE
Jason Eckley
Colleague at The Heineken CompanyHereford, England, United Kingdom
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AK
Adam Košinár
Colleague at The Heineken CompanyBratislava, Slovakia
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IB
Irina Borvenko
Colleague at The Heineken CompanyMoscow, Moscow City, Russia, Russian Federation
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JV
Jorge Vieitez Lima
Colleague at The Heineken CompanyGreater Vigo Metropolitan Area, Spain
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AI
Alina Ionescu
Colleague at The Heineken CompanyCraiova, Dolj, Romania
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MH
Mark Hoag
Colleague at The Heineken CompanyFort Lauderdale, Florida, United States
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ES
Eleanor Summers
Colleague at The Heineken CompanyManchester, England, United Kingdom
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Dagim Genene
Colleague at The Heineken CompanyAddis Ababa, Ethiopia
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MD
Mara Duhig
Colleague at The Heineken CompanyWashington, District Of Columbia, United States
View →
AB
Anderson Bertodo Da Silveira
Colleague at The Heineken CompanyGuaíba, Rio Grande Do Sul, Brazil
View →
JE
Jason Eckley
Colleague at The Heineken CompanyHereford, England, United Kingdom
View →
AK
Adam Košinár
Colleague at The Heineken CompanyBratislava, Slovakia
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IB
Irina Borvenko
Colleague at The Heineken CompanyMoscow, Moscow City, Russia, Russian Federation
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JV
Jorge Vieitez Lima
Colleague at The Heineken CompanyGreater Vigo Metropolitan Area, Spain
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AI
Alina Ionescu
Colleague at The Heineken CompanyCraiova, Dolj, Romania
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MH
Mark Hoag
Colleague at The Heineken CompanyFort Lauderdale, Florida, United States
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ES
Eleanor Summers
Colleague at The Heineken CompanyManchester, England, United Kingdom
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3 education records
Chiara Ronchetti education
Master Of Science (Msc), Marketing Management, 104/110
Università Commerciale 'Luigi Bocconi'
Lyon - Mba Exchange Program, Msc In Management
Em Lyon Business School
Bachelor'S Degree, Economics And Management Of Innovation And Technology, 106/110
FAQ
Frequently asked questions about Chiara Ronchetti
Quick answers generated from the profile data available on this page.
What company does Chiara Ronchetti work for?
Chiara Ronchetti works for The HEINEKEN Company.
What is Chiara Ronchetti's role at The HEINEKEN Company?
Chiara Ronchetti is listed as Channel Promotion Manager presso Heineken Italia at The HEINEKEN Company.
Where is Chiara Ronchetti based?
Chiara Ronchetti is based in Milan, Lombardy, Italy while working with The HEINEKEN Company.
What companies has Chiara Ronchetti worked for?
Chiara Ronchetti has worked for The Heineken Company, Pernod Ricard, and Danone.
Who are Chiara Ronchetti's colleagues at The HEINEKEN Company?
Chiara Ronchetti's colleagues at The HEINEKEN Company include Dagim Genene, Mara Duhig, Anderson Bertodo Da Silveira, Jason Eckley, and Adam Košinár.
How can I contact Chiara Ronchetti?
You can use AeroLeads to view verified contact signals for Chiara Ronchetti at The HEINEKEN Company, including work email, phone, and LinkedIn data when available.
What schools did Chiara Ronchetti attend?
Chiara Ronchetti holds Master Of Science (Msc), Marketing Management, 104/110 from Università Commerciale 'Luigi Bocconi'.
What skills is Chiara Ronchetti known for?
Chiara Ronchetti is listed with skills including Fmcg, Trade Marketing, Analisi Di Mercato, Pricing, Marketing Mix, Analysis, Forecasting, and Retail.
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