oblo is a hyper-specialized design agency, driven by care for the future, collaborative mindset and critical thinking. We foster a systemic and responsible approach to innovation and design, and help organizations in the public and private sectors better understand their context and users, set strategies, take decisions and implement concrete actions. I lead multidisciplinary teams and clients in unlocking understanding from research activities and in transforming insights into actionable opportunities for service and experience development. Core Skills: • Conducting and managing mixed methods research, including in depth interviews, diary study, contextual observations, user evaluation.• Participatory design, for fostering collaboration among diverse stakeholder and people impacted by the design project. • Project and Research Ops management• Service and User Experience Strategy, ensuring the match between users, stakeholder needs and organisations’ goals. • Nurturing team collaboration and development through leadership and mentoring• Constantly promoting an empathic and people centred approach • Highly adaptable, flexible, hands-on approach.• Effective communication, adapting style to ensure clarity and engagement with different audiences.

Service Design tool is an open collection of tools and tutorials that helps dealing with complex design challenges, started as a project in 2009 by Roberta Tassi and now curate by our studio.

Bringing qualitative research and service design methodologies into the Master in Food Design and Innovation

Teaching design research and service design

I supported different type of organisations (no profit, public and private sector) and industries (F&B, lifestyle, healthcare) in conducting qualitative research and participatory design activities.

Design Research Qualitative Research Concept Development Ethnography

I was the curator of Community Mapping, a participatory mapping project, with an ethnographic approach, that took place in the Giambellino district of Milan. We mixed different media (video, sound, photography) and discipline, to tell the different shades of the intercultural living in the area.The outputs of the workshops are: a short film, a book and two sound tracks, donewith the help of/by the three artists involved in the project: Claudia Ventola, Bruno Pulici, and Nicola Ratti. It was the first of three workshops, activated by Dencity, a no-profit network, with the support of Fondazione Cariplo.

Immaginariesplorazioni is a project by Associazione Dynamoscopio, a visual anthropology and urban ethnography workshop on contemporary outskirts.

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