Chiara Barbieri Email & Phone Number

Genoa, Liguria, Italy

Team:• Starting from 2020, I've implemented a set of new procedures moving from an horizontal organization to a vertical marketing team splitted in Global Brands division and Indipendent Brands division with 4 Marketing Managers (directly reporting) focused on strategy, planning and budget control and 7 brand managers focused on the day by day operations.• Management and coordination of 1 Communication Manager, 1 Event Manager and 1 Art Director (direct reporting) and 3 communication and content specialists splitted between corporate and brand communicationResponsabilities and main tasks:Starting from 2019 the size of the portfolio has grown in terms of number of brands and results and the turnover of the company has increased up to reach 140Mio in 2023. Reporting directly to the CEO, I’m in charge for coordination & implementation of annual brand plans for 35 major brands, interacting with commercial and financial departments in order to guarantee the compliance with the company targets. - Supervision of the national portfolio strategy & brand budgets for all Velier portfolio. Main brands: Fever-Tree, Hendrick’s, Macallan, Brugal, Flor de Cana, Nikka.- Responsible for the workflow with different departments (Sales, Purchase, Trade Marketing and Finance) to guarantee the proper execution of plans and operations.- Relation management with brand owners and industry stakeholdersCrossing my responsability between Communication and Marketing, I’m in charge for development and management of primary corporate projects, matching brands KPI's and investments with corporate identity and goals. Best cases: Velier Live 2024 – 6000 attendances in two days for an event that represents again a massive innovation for the beverage industry (Responsibilities: setting KPI's to guarantee both the consistency of brands presence and coporate message, supervision of the event concept, budget and team management, coordination of communication and media plan)

Genova

Responsabilities and main tasks:Corporate communication - online and offline, building relationship with journalists and stakeholders and working on the digital identity of VelierBrand communication - supporting main brand activities, managing third party agencies both on communication and events side. Some best cases:• Hendrick's World Cucumber Day 2017 (responsabilities: PR plan, digital campaign and on trade activations)• Hendrick's Chambers of The Curious 2018 (responsabilities: events and PR plan - 2° place at Best Events Awards)• Fever-Tree Italian communication plan 2018, 2019 (responsabilities: PR and media planning)Events planning and management - both with a b2b and b2c target audience. During my experience as Velier Communication Manager I worked on formats that represented a massive innovation for the beverage industry:• Velier Weeks 2017 – a program of events in different cities (Venezia, Catania, Genova, Torino) to promote a positive drink culture focusing on quality and storytelling• Velier Live on tour 2018 – a calendar of company trade show that take place in different cities hosting global spirits brands and small producers from all around the world. The aim of the events was to capture the italian beverage professionals (e.g. bartenders, chefs, wholesalers, cavistes) with a new approach focused on tasting, seminars, meeting with producers and a massive interaction with the contents behind the bottles.

Planning, coordinating and managing marketing and communication strategies for different clients:- brand identity and positioning- corporate communication plan- online and offline marketing and communication plan both with b2b and b2c target audienceClients: EDF ENR Solaire, EPF Solutions for Energy and Automation, Well Com (communication agency focused on wine industry)

Turin Area, Italy

Planning, coordinating and managing all Communication strategies for IED Turin.Managing an independent budget and a team of three people.As Communication Manager I was Responsible for all IED Turin activities related to:- corporate and product communication- events and fairs management- media relations- web content management, web reputation and digital p.r.- internal communication- external relations- sponsorships managementBest cases: - participation at Geneva International Motor Show - from 2005 to 2010 (responsabilities: event design and managment, PR and media plan) - IED communication and events plan for Turin 2008 World Design Capital (responsabilities: PR and media plan, event design and managment, corporate relationship with stakeholders and partners)

Turin Area, Italy

Events management: managing budget, devising event concept, planning logistics and coordinating technical and communicational aspects; managing and defining contents for media with the press office; post-event reporting and ROI analysis. Sponsorships management: sponsorship/partnership selection and negotiation, contract compliance, event management, promotions and ROI analysis