Chiara Cordiali Email & Phone Number

London, Gb

London, United Kingdom

Londra, Regno Unito

Helping my clients to achieve their goals by:- Empowering them to autonomously use MediaMath platform (training)- Inspiring them with omnichannel customized strategies (planning)- Helping to fix present issues (troubleshoot)- Suggesting on channel integration and on a overall evolution of their campaigns based on historical data (strategy)Contributing to MediaMath's growth by:- Increasing client's loyalty and trust- Reactivating accounts- Being an online and offline MediaMath's ambassador

Malta

Managing the display marketing team in a multi-channel environment. Stressing the importance of display ads through data, results and attribution modelling. Always looking for actual and potential synergies to activate with the other digital channels such as search, facebook, email mktg and affiliates'mktg.Taking care of:- deals' hunting, negotiation and on-boarding (mainly tracking) of new partners/networks (native, direct deals, programmatic)- Agile budgeting for resources' allocation according to the channel performance- KPI structure development and activation- Internal trainings with a focus on: - Ad server (DCM): trafficking and advanced reporting - Programmatic using MediaMath DSP- Team management with an internal quarterly action plan- Contribute in shaping short, mid and long term strategies with the extended digital team- DSP (MediaMath, DBM, Summit, Rocketfuel) Advanced Trading / DCM trafficking, reporting- GTM tag and rule creation/monitoring

Malta

Taking care of the digital activities at 360 degrees: from the production of the necessary digital assets (creatives, articles, visuals),to the lead generation via online (PPC, Social, Display, email) and offline (events, exhibitions) marketing. Engaging and on boarding new clients with an integration with the offline sales activities.Production:- Website's design and updates (articles + events + product portfolio)- Production and editing of all the creative assets needed- ENG - IT articles' and white-papers' translationMarketing:Contributing to off-line sales by generating leads (B2B).- Direct management of FB advertising- Direct management of Google Display Network- Direct management of LinkedIn and Twitter ads- Using our CRM tools for client's retention and upsells- Direct management of email marketing- Aligning with 3P Agency for the management of search campaigns- Tracking and reporting on a CPA (lead)Engagement:- Planning and conducing webinairs

Malta

A project aimed to set the client's digital marketing infrastructure to delegate to the existing team. Facebook (power editor trainings, page optimisation, content creation) - Social Branding (FB - Twitter - Instagram - Pinterest - G+) - Website e-commerce optimisation (for usability and SEO) - email marketing - Tracking and reporting.

Genga, Italy

Target specific marketing campaigns implemented by using both ATL and BTL tools.- Analysis: Facebook pages insights, Google analytics, Talkwalker, Google trends, internal customer database and internal audit database.- Implementation: product creation (specific on target), price management, commercial graphics.- Promotion: Facebook ads, website contents (improved usability), newsletter, Pinterest, Flyer.- Control: cost monitoring.Overall brand image activities:- Updated Company profile- Brand new brochure for the “marriage” target- Updated English website translations Sales activities:- Travel agency emailing (partnership building)- Initiatives on building up the “business” target - Daily contact with suppliers

Ancona Area, Italy

Internship focused on the overall management of the venue's marketing activities comprising of: content collection and creation, market competitive analysis, company profile production, Social media management, events management and PR.

Laurea Magistrale

Erasmus Semester

Laurea Triennale - Facoltà Di Economia