Chiara Lagni Email & Phone Number

Verona Area, Italy

During the time in MAN working as Product Marketing Van Support I was in charge of:- Management and updates of list prices and product specifications- Management of marketing material such as brochures, flyers, and merchandising- Management and updates of web content- Organization of events and fairs In doing so, I often cooperated with my German colleagues.

Verona Area, Italy

During my internship at VRB I was in charge of:- CRM process development- Market research, customers segmentation and marketing strategy- Management of marketing brochures and merchandising- Organization of events such as fairs

Verona, Italia

During my Internship at Volkswagen Group Italia I was mainly occupied with different activities such as:- Data analysis of Parts&Accessories in the aftersales market- Parts&Accessories data analysis of Volkswagen Brand monthly results (2015 vs 2016), compared to those of the other brands of Volkswagen Group Italia (Audi, SEAT, Skoda)- Development of new Service offers in the Active Selling programmes- Development of Visual Advertisement for Active Selling Promotions- Data analysis of different customers' satisfaction indicators (Overall satisfaction, Satisfaction since last visit ...)An intensive use of the MS Office Package with a focus on EXCEL, PowerPoint and Word was necessary to accomplish these activities.The open space office and the nature of the activities required a strong collaboration with the collegues and lead to a sound team building.

Master Of Science (Msc), Mannheim Master In Management (Specialization: Marketing)

Thesis Title: The Impact of Cultural Differences on Technology Acceptance: A Comparison of Autonomous Vehicles Acceptance Between China.

Bachelor Of Science (Bsc) In Economics & Management, Economics & Management

Thesis Title: The Economic Development of Sub-Saharian Africa and the Chinese Presence on the Continent

Semester Abroad, Marketing

High School Diploma, Science And Matemathics

Year Abroad In China