Programmatic Campaign Manager
Milano, Lombardia, Italia
- Define campaign strategy in order to achieve client’s goal (choose which DSP, format, KPI…)
- Manage complex programmatic campaigns with a deep understanding of programmatic landscape
- Test different target audience, collaborate and contribute ideas with DMP team
- Work closely with planning team to further their knowledge and improve their adoption of programmatic
- Analyze post-campaign results and provide useful insights to other teams and client
- Attend relevant internal, client and supplier meeting as appropriate